The launch of mainstream Artificial Intelligence (AI) has fundamentally transformed the way brands engage with consumers. One significant outcome is the ability to personalize user experiences. AI algorithms analyze vast datasets to understand individual preferences and behaviors, allowing marketers to deliver tailored content and...
As a designer, having a wealth of good ideas is part of the job. You need to be able to source ideas from a variety of places and think innovatively in order to solve problems quickly and efficiently. However, it’s easier said than done. A...
LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women that could accomplish anything, and my mom is no different. She has a motto: “I don’t cry, I just get on with it,” and I will forever...
Name? School? Major/Minor? Makayela Shepperd Cornerstone University Marketing Major with a Sports Management Minor What’s your favorite thing about being an account manager? Honestly, I have loved getting to know more about my clients and the different ways we can enhance their business goals. What do you like to do...
In the rapidly evolving landscape of customer service, businesses are constantly seeking innovative ways to enhance the overall customer experience. One technology that has emerged as a game-changer in this regard is chatbots. These intelligent, automated conversational agents are transforming the way businesses interact...
Design trends can be a valuable tool for keeping your marketing materials contemporary. However, amidst the dynamic landscape of design, certain techniques remain timeless, and it's essential not to let trends overshadow that. Remember to evaluate each trend and determine what aligns best with...
Name? School? Major/Minor? Shannon Dora Simpson Davenport University – Master of Business Administration University of San Fransico – International Relations What’s your favorite thing about being an account manager? My clients! I love getting to know my incredible clients and helping them to achieve their business goals. What do you...
LEAD Marketing Agency President Tom Sullivan added insight to this feature article about corporate naming rights and sponsorships at stadiums....
“Strategically placed.” That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our client, NUVU fuels. With a bold statement of “Manistee’s New Favorite Pizza,” the board caught Beaudrie’s eye, sparking him to post this short video with the caption...
As the accountant and HR coordinator, Beth is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Beth holds a BBA in accounting from Davenport University...
