LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the recent addition of five full-time employees. Cameron Bindi Cameron joins LEAD as an account coordinator and will be responsible for managing the day-to-day operations of multiple LEAD clients....
I was reviewing a monthly digital report with a client when we reached the SEM (Search Engine Marketing) section. For this, we reported on the quantity of phone calls and form-fills generated from paid search ads....
From a GV Ad Club article written by Micah Hill. This week we shift the spotlight to LEAD Marketing, a Grand Rapids-based full service marketing agency, featuring a short email interview with LEAD’s Social Media Manager Morgan Shaffer....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
The increase in the internet's ample hub for consumers has increased search intent alongside it. A significant improvement, alongside entertainment and information provided by the internet's search engines, is in the hunt for purchasing decisions. Consumers look to search engines for what businesses to...
Search Engine Marketing (SEM), also recognized as pay-per-click (PPC), is a terrific tool to gain exposure online and reach your audience at any point in the conversion funnel....
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
