Emily’s career includes extensive agency design experience. Her versatility allows for her to authentically depict client brands across traditional and digital platforms. She is graduate of Kendall College of Art and Design where she holds a Bachelor of Fine Arts degree....
By Jayson Bussa, MiBiz Keith Mitchell recalled a time during his football playing days at the University of Michigan when he and other players volunteered at a football camp in the Detroit area. The coach hosting the camp charged hundreds of dollars per participant and drew a crowd...
As creatives and marketers, we’re always working on the next big idea. We’re continually trying to get an edge on competitors' brands and establish our clients as leaders in their respective industries. It’s more than just looking for the latest trend to take an...
“There is no higher religion than human service. To work for the common good is the greatest creed.” – Woodrow Wilson “Economies of scale” were established for businesses saving money as production increases. Many instances make perfect sense (printing, manufacturing, bulk orders, etc.). Simply put,...
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
As the world shifted to work-from-home offices amid a global pandemic, LEAD tasked our employees with attending virtual events and conferences, take online courses, and complete certifications that would otherwise be hard to do because of travel. Our Web Developer Ahmad took full advantage of...
LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This podcast is a top podcast for digital marketing agency owners to share their strategies and stories of what is working today in the agency world, and...
The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first ever game at Van Andel Arena. LEAD Marketing Agency led the launch of this new pro sports team in West Michigan with a comprehensive marketing plan. “We are...
LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the recent addition of five full-time employees. Cameron Bindi Cameron joins LEAD as an account coordinator and will be responsible for managing the day-to-day operations of multiple LEAD clients....
I was reviewing a monthly digital report with a client when we reached the SEM (Search Engine Marketing) section. For this, we reported on the quantity of phone calls and form-fills generated from paid search ads....
