From a GV Ad Club article written by Micah Hill. This week we shift the spotlight to LEAD Marketing, a Grand Rapids-based full service marketing agency, featuring a short email interview with LEAD’s Social Media Manager Morgan Shaffer....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
The increase in the internet's ample hub for consumers has increased search intent alongside it. A significant improvement, alongside entertainment and information provided by the internet's search engines, is in the hunt for purchasing decisions. Consumers look to search engines for what businesses to...
Search Engine Marketing (SEM), also recognized as pay-per-click (PPC), is a terrific tool to gain exposure online and reach your audience at any point in the conversion funnel....
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other. In isolation, our greatest challenge is to maintain...
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...
Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...
