Bryn began her career in advertising at Digilant in Boston, working as an Ad Ops Associate, working on clients such as Kroger, Jimmy Dean, Hillshire Farms, and Cox Communications. She moved to Chicago to help open a new Digilant office and led hiring and training to expand the Ad Ops department.
Bryn took the next step of her career at Centro as the Technical Ad Ops Manager, working across multiple departments to transition from Sizmek to DCM and training the entire Media Services Organization in the ad server. She was the point person on any escalated technical issues for the Ad Ops, Reporting, Search, Social, DSP, and Creative teams.
Bryn joins LEAD as the Digital Media Manager, managing the Digital Media Department. She strives to deliver results to clients using the latest technologies and to stay up to date on industry trends.
Where I’m from: Birmingham, MI
Where I went to school: Northeastern University
What I do: As the Digital Media Manager, I’m responsible for leading the day to day operations of the Digital Media Department. I evaluate client goals to see what media execution can help us meet and surpass those targets utilizing data, audience tracking, and competitive rates. My overall goal is to ensure the client is up to date on what’s available and how we can utilize cutting edge technologies to reach their goals!
Project: One that allows me to creatively tailor a plan that executes thoughtful, innovative tactics that aligns with the client’s KPIs and overall goal. I enjoy trying new creative deployments, audience targeting, and behavioral tactics mixed with traditional planning tactics to find that customer sweet spot to drive outstanding results for the client!
Client: I’ve worked with large and small clients with a whole range of goals, specs, and budgets, but my favorite clients are the ones willing to try new things and really enjoy the ever-changing, ever-evolving ad tech industry. Whether it’s just expanding their existing plan to include a new tactic, or completely going back to the drawing board to develop their strategies, I love learning new things with my clients!
Quote: “Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill.
Pastime: Reading and listening to audiobooks, seeing live music, cooking in my Instant Pot, traveling, and spending time with my family.
An Insight: Positivity is key! Positive thinking, actions, and outlook can help you tackle any challenges in life.
Someone who has influenced my professional career: My best friend from college is one of the hardest working people I know, and she’s always pushed me to reach further and aim higher. We went through co-op jobs together, and she was always supporting my dream and inspiring me to work harder!
An out-of-the-box solution: There are always changes happening in ad tech; sometimes, it may seem like what was the norm yesterday is obsolete today. Research, news updates, and utilizing my network allow me to keep up with the latest trends to keep clients up to date and develop out of the box solutions, so plans and results never feel stale.
Did you know…
When I was ten: I played the stand-up bass! It’s mainly because I was the only person in my class tall enough to play it, but it was fun!
I aspire to: Make a difference in the lives of people I come into contact with. Whether it’s in business, and I’m able to execute a plan to surpass their goals or even just a smile to someone on the street, I try to find ways to brighten people’s day.
I’m a LEADer because…
Skills: I’m results-driven by nature, so I’m constantly trying to ensure I meet my clients’ goals, that I’m using data most efficiently, and that ultimately, the people around me are happy.
Attitude: I am proud of my can-do attitude and positive outlook, combined with loyalty, kindness, and accountability. These qualities help me deliver high-quality results while maintaining excellent client relationships!