Everyone loves a shortcut: a shorter route home, a shorter way to send a text, a shorter navigation on your computer. Shortcuts make your life easier, most of the time. Social media is a place where many people, brands, and companies try to take...
As a designer, it’s easy to see the difference between the work of an experienced designer and a beginner or non-designer. How? There are common mistakes that act as a calling card. Experienced designers have made these mistakes in the past while they were...
If you are a service orientated business, staying on top of how buying decisions are made is crucial to the success of your business. In the past, new buyers were classified easily: new to an area, emergency buyers, dissatisfied customers, an uncommon or infrequent...
I returned to my alma mater, Grand Valley State University (GVSU), to speak to graphic design students in an AIGA GVSU alumni panel. AIGA is a national design organization geared towards educating and connecting people in the design professions....
LEAD account director Monica Pritchard joined radio host Shelley Irwin on the WGVU Morning Show this week to discuss Grand Rapids’ international art competition, ArtPrize. As the winner of ArtPrize 2021, Monica shared about her work experience and excitement for this year’s ArtPrize. The...
Monica Pritchard was an unlikely choice to win one of the world’s largest art competitions. Her resume as a business professional of thirty years with a focus on operations, sales, and marketing would not indicate that she would be someone who might win. But win...
Hi, I’m Ahmad Alaliwi. I’ve graduated from Emporia State University in May 2019. I have received my Bachelor of Science in Computer Science and I have minored in Mathematics and Information Systems....
Ahmad received his Bachelor of Science in Computer Science, with minors in Mathematics and Information Systems from Emporia State University in Emporia, Kansas. Ahmad started his career early as a part-time web developer for Emporia State University and has built the basis to conquer...
What’s your favorite color? Based on statistics, you’re most likely to say blue. Why is blue so likable? It’s trustworthy. Calming. Safe. The psychology behind color is rarely talked about, but there’s so much power it holds. When one color can make you feel...
One of my favorite big data stories is from Target. A man went into a Minneapolis Target and asked to speak with a manager. He showed the manager a direct mail piece, addressed to his teenaged daughter, promoting maternity clothing and nursery furniture. The...
