Marketing in an Ever-evolving Digital World
It’s no surprise consumers want instant access to information they are seeking out, because we as consumers now have the tools to do just that – connect with anyone or thing, anywhere, at any given time.
But how do traditional advertisers keep up with the ever-evolving transition into the digital world?
The answer is simple, keep your engaging message in front of the real-time audience. That answer, however, is not so easy to accomplish. We need to know where our audience is tuned into – in real time, to make sure our message is in front of them. On top of that, we need to make sure the message is compelling, relevant, and memorable to the audience. To accomplish this, advertisers turn to TV. Yes, a traditional platform that still maintains the capability to reach millions at any given time.
But with DVR and Netflix, how can we guarantee we are hitting our maximized audience in real-time?
Here at LEAD Marketing Agency, we turn to sports. Live sports. Thanks to social media, spoilers for games are near impossible to avoid. Of course, there’s DVR, but do you plan on watching the game after your friends who watched it live already revealed the outcome on their social platforms? Consumers must tune in when the game is airing, which allows advertisers to successfully reach this engaged and loyal audience live.
Attention to the screen is at an all-time high, and if it’s your favorite sports team, you’re not tuning out until the game is over. Here you can relay a less intrusive, branded message that is relevant to both your audience and the content surrounding your message. In fact, studies show “86% of sports fans would welcome more marketing around their favorite sporting events.”
So, now that we’ve discovered how to get the message in front of a live audience, how do we get them to engage?
Leverage social platforms. Multi-platform connections are there for a reason, and marketers need to take advantage of them. Enhancing your audiences’ experience of an event is critical, and multimedia mix campaigns that include TV and social channels play an important role in achieving this experience. Studies found that “58% feel that sharing content and updates makes the whole event more enjoyable, with half loving the content that other fans produce.” This presents a huge opportunity to get your audience to engage with your content.
Live sporting events, or live events in general, are a guaranteed way for marketers to reach out and engage with fans at the perfect time. Whether you want to capitalize on a call-to-action campaign to increase conversions toward leads or sales, provoke heartfelt, positive emotions into your brand, or create awareness of an entirely new brand or product, there are many ways to use the power of live sports to your advantage.
So what are you waiting for? As Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” Go for it!