Matt brings extensive advertising industry experience to LEAD Marketing Agency with expertise in delivering a positive return on investment, through strategic account planning and management and media planning, buying, and measurement.
While honing his skills in the Chicago advertising scene at agencies including D’Arcy and MediaVest, Matt achieved success for national brands including Buick and Burger King. Since moving to Michigan in 2002, he has developed and implemented revenue-growing strategies for many local and regional clients in varying categories.
Matt is an adjunct professor in Michigan State University’s Department of Advertising, Public Relations, and Retailing, where he teaches Media Planning and Strategy. He holds a BA from Indiana University and MBA from Grand Valley State University.
Where I’m from: Williamston, MI via Ann Arbor, MI
Where I went to school: Indiana University (BA); Grand Valley State University (MBA)
What I do: Strategic Development/Planning, Account Management, New Business Development, Media, Promotions, Sponsorship, etc.
Project: Annual/Campaign Strategy Development with specific and measurable goals.
Client: All, love the variation in industry, thinking, and targeting.
Quote: “The cavalry ain’t coming. If you want something, then harden the hell up and go get it.” – Chris Gardner, CEO of Gardner Rich & Co. (Inspiration behind “Pursuit of Happyness“)
Pastime: Family, Philanthropy, Music, Sports, Travel
An Insight: Be real, transparent, accountable – the truth prevails.
Someone who has influenced my professional career: Chuck Jordan, Connie Cassiday, Laurie DeRuntz, Steve Hunsicker, Dave Byrne (all first-hand)
An out-of-the-box solution: Less talking, more listening.
Did you know…
When I was ten: I delivered newspapers ran my first 10K.
I aspire to: Own multiple companies.
I’m a LEADer because…
Skills: My gut surrounds me with good people and good actions.
Attitude: Opportunity … Always.