LEAD Marketing

Meet Emily Gagnon – LEAD Marketing Digital Media Specialist

Author  / Meet Emily Gagnon – LEAD Marketing Digital Media Specialist

Meet Emily Gagnon – LEAD Marketing Digital Media Specialist

Name? School? Major/Minor?

Hi, I’m Emily M. Gagnon and I am a graduate from Grand Valley State University with a Bachelor of Science in advertising and public relations and a minor in digital studies. During my undergrad, I was actively involved with the Public Relations Student Society of America and led as chief executive officer of GVSU’s nationally affiliated student-run public relations firm, GrandPR.

What’s your favorite thing about digital marketing?

My favorite part of digital marketing is understanding the intersectionality of online behavior and actions. As a digital native, I have grown up with computer games and handheld devices as my favorite childhood toys. From new iPods to new social media platforms, I am naturally an early adapter, eager to try out the latest technology.

Now, as a digital media professional, I am more inquisitive to understand the motives behind technical features, what implications they may have on consumers, and what opportunities they may provide for more seamless user experiences.

What do you like to do outside of the office?

I always keep my rollerblades and tennis racket in the back of my car for impromptu outdoor sessions. I love that West Michigan provides ample trails to walk, bike or blade, slopes to snowboard, and beach courts to play volleyball. When I’m not outdoors, I enjoy crafting, cooking, and occasionally contributing to my Grand Rapids Brewsader passport.

What is something others find interesting about you?

When I was six years old my family and I were featured on two billboards and a set of marketing materials for the West Michigan Whitecaps. Our family friend illustrated me sitting on my dad’s shoulders, missing my hot dog as I poured ketchup on his head with the text, “Ketchup washes off. Memories Don’t.” The second billboard included my parents, my three siblings and I all enjoying ballpark treats and cheering on our local team.

 What are the values that drive you?

Integrity, coachability, curiosity, and persistence.

Top three favorite podcasts/books?

Wolfpack by Abby Wambach is a short, jam-packed motivational read. Having grown up playing soccer, Abby has always been a strong female role model and this book shares eight incredible rules to empower women and cultivate teamwork.

Farnam Street’s The Knowledge Project podcast with Shane Parrish introduces new perspectives and insights that I may have never heard of or considered otherwise. It feeds my curiosity by sharing helpful tips and advice when talking to experts in various industries.

My Favorite Murder by Karen Kilgariff and Georgia Hardstark keeps me on my toes and always aware of my surroundings. This true-crime comedy podcast shares bone-chilling stories and is perfect to play during car rides or while cleaning.


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About Emily Gagnon

Emily leads the digital media department with a primary focus on Search Engine Marketing and Programmatic. She oversees strategy and implementation for all paid digital campaigns at LEAD. She holds Google certifications in Search, Campaign Manager, Apps, Shopping Ads, Video and Display. She also is certified in Centro’s Basis Foundations.

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