Nick’s focus is on researching, developing and implementing media strategies for clients encompassing both traditional and digital advertising avenues.
He also manages several accounts within LEAD Marketing Agency’s 3rd Party Gift Card Program, which places client’s gift cards into major retail outlets throughout the country.
Nick is a graduate of Michigan State University where his area of academic concentration was in Advertising and Media Management.
Where I’m from: Rochester, Michigan
Where I went to school: Thee Michigan State University
What I do: I manage LEADs Gift Card Program for our applicable clients, in addition to managing a couple accounts on my own. I also buy all traditional mediums (TV, Radio, Outdoor, and Print) for necessary campaigns.
Project: My ideal project would involve a brand/client who is striving to achieve a specific goal with the need for a diverse media mix. Each medium would add a different benefit to the project resulting in measurable results.
Client: My ideal client would be one that I am able to deliver results that truly help grow their business. It doesn’t necessarily have to be a known brand name, but rather someone who values the work and practice LEAD Marketing is able to bring to the table, and ultimately is able to say “a chunk of my business success has come from directly working with LEAD Marketing.”
Quote: “Unless you decide to do something beyond that, which you’ve already mastered, you will never grow.” – Eric Thomas
Pastime: Playing golf early in the morning before the birds are awake.
An Insight: You can’t cheat the grind, it knows how much you’ve invested and won’t give you anything you haven’t worked for.
Someone who has influenced my professional career: Both of my parents. I owe professionalism, etiquette, and the mindset of how to look at situations in the right light to the both of them.
An out-of-the-box solution: Sometimes the difference in a good shot and a great shot can be chipping with a 5 iron.
Did you know…
When I was ten: I wanted to host my own Nature Series on tv, just like Steve Irwin.
I aspire to: Intelligence and knowledge.
I’m a LEADer because…
Skills: Media buying, data analysis, and account management. I have a multitude of skills that apply to my job. However, one of my most useful skills would be identifying problems and finding solutions in areas where others can’t.
Attitude: Enthusiastic, efficient, early, and easy.