LEAD Marketing

Nick is an experienced marketing and sales executive with a long track record of successfully developing business internationally. Nick carries particular expertise in the areas of website development, search engine optimization, and social media marketing. Nick has a unique understanding of how to deliver marketing solutions that meet the needs of companies of all sizes, whether business to business or business to consumer.

Nick is a dedicated volunteer coach in his community and is very involved in multiple philanthropic groups.  He studied marketing and sales at Ferris State University.




Where I’m from: Lansing, Michigan (Go Green!)

Where I went to school: Ferris State University

What I do: I am responsible for seeking and acquiring any opportunities that increase the economic well-being and growth of the company.

My Ideal…

Project: To work with a client that has an expansive potential for growth and to help them capitalize on it. I enjoy working with clients that are seeking to understand how strategic marketing can impact their business. By assisting them to come up with a plan that fits their needs, we are working together to improve their company success.

Client: My favorite clients are the ones that are driven, goal orientated and work hard for success. The “outside the box” thinkers have a collaborative mind and are excited to work together to create positive solutions for their company. I greatly appreciate a customer’s passion and knowledge of their business and in turn, have great respect for clients that lean on my experience to help them formulate a plan that works for them.

My Favorite…

Quote: There are a few quotes that have always stuck with me. My grandfather always said to me “We all have time for the things that we want to have time for” and I find myself saying the same thing all the time. My wife would probably say that one I use frequently at home is “Why put off until tomorrow, what can be done today?” My kids would probably tell you that “Don’t make excuses for failure. Learn from it and move on.” is what I say the most.  Speaking for myself now, my favorite quote is “Those who say it can not be done, should not interrupt the person doing it.” My mother gave this quote to me on a card on the first day of my first job. This quote has traveled with me throughout my entire career, and I have a feeling it always will.

Pastime: I have 6 kids, Aiden (15), Carson (11), Bear (9, he is my 160 lb. Lab), Landon (9), Dakota (6), and OSO (he’s our Shih-Tzu puppy). I coach a travel baseball team, a little league baseball team, a football team, as well as a coach-pitch baseball team for my daughter. When I have some free time, I love to golf, hunt and fish.

I like…

An Insight: We are a convenience-driven society. Make it easy, answer their question, and you will earn their business. If you think about it, that is what made cell phones so impactful, Google so successful, and in the past what made the phone book such a huge success. A fact of business today is that your internet is your new front door. It is the first impression people are going to have of you, whether it is a review, your website, an article about you, or an advertisement you run.

Someone who has influenced my professional career: Oh man, this one is tough. I would say the most significant influence on me was probably my first general manager at Ameritech Jim Alef. He was a very experienced leader and took the time to teach and push me; he put me under his wing so to speak. I would consider him my mentor during the beginning years of my career. Ryan Harris, Jeff Swanson, Arlen Gaddy are all people that have made a tremendous impact on me in many ways, but I would say Jim made the biggest impact.

An out-of-the-box solution: Neal Gilbert. Neal is, and was, a phenomenal person. Smart, thoughtful, hardworking, careful, thorough, meticulous, and had a general curiosity. His strength was not sales, he could do it, but it just wasn’t his strength. When told that we were going to fire him, I said “no,” we need to utilize his strengths. I suggested making him an educator, and tasking him with developing an education program for our customers. Neal was very successful, staying with the company until it was sold.

Did you know…

When I was ten: I almost died. I was read my last rights, and after that (if someone had a video camera and had been recording) I created what I think would have been the greatest Nike Airwalk commercial of all time. What had happened was, I fell out of a tree while picking crab apples, slipped, and fell. On the way down, I hugged the trunk of the tree to stop myself, and a broken off branch grabbed my arm, and well, I’ll spare you the gory details, but there were 200 stitches all together, and about a 10-hour surgery. The Nike commercial, well as I was going unconscious, and right after the priest read me my last rights I looked at my mom, as my eyes were closing, and said to my mom “Mom, I ruined my shoes, can I please have……Nike………Airwalks” and I woke up 12 hours later with my arm 100% ok. It is because of that I can say that I have received almost all of the Holy Sacraments.

I aspire to: Make my family proud, earn the respect of my peers, but most importantly be there and support my children in anything and everything that they do. I will not let them look back in time and wonder what it would have been like, or what they could have accomplished if they had just had the support and guidance at home.

I’m a LEADer because…

Skills: I have a unique ability to understand an issue and create and explain a solution for people in a way that makes complete sense to them. As my wife would tell you, I am a problem solver. The drawback is that apparently as a husband you are just supposed to listen at times and not solve the problem. (Queue the youtube video “it’s not the nail”). I am also a big picture thinker and strategist. I have found that whatever the issue, look at where it came from initially and plan for the future accordingly to solve the problem permanently.

Attitude: Don’t make excuses for failure, but understand why you failed, and try to do better. Nobody is perfect, and I don’t expect them to be, but how you respond to a person’s failure or missteps will tell you exactly what kind of leader you are. I try very hard to look at what I have done wrong and what could I have done better before blaming someone else.

What’s your goal?