Spectrum Health’s first retail-based walk-in clinic is now open, located within the new Meijer store at 4075 32nd Avenue in Hudsonville, Michigan. Hudsonville’s eager locals stopped by the Meijer Grand Opening on July 12th to scope out the new store, and Spectrum Health began...
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign for the new integrated care facility, located at 15100 Whittaker Way in Grand Haven. LEAD was chosen due to the...
It’s that time of the year. The "Big Game” is days away. And yes I said “Big Game” because after years in the business I’m still conditioned to make sure I don’t say Super Bowl. All it takes is one cease and desist from...
As a consumer, I love online advertising. And no. I am not being sarcastic. When I browse the web or my social media feeds, I feel like the brands 'get me'. You're probably thinking, ...
With a commanding $72 billion in ad spend for the TV industry this year it’s hard to think that TV viewership is on the decline especially with the knowledge that more and more people are consuming video content than ever before. One would expect...
How does your brand currently use social media? Social media has evolved into something that people depend on for daily use. It is now something that brands cannot ignore while hoping that their inconsistent posting will be enough....
How exactly does retargeting work? Well, first a user visits your site, this might be from an ad or just directly searching for the product. After the user reaches your site, their browser stores a small piece of code known as a pixel, causing...
Have you ever looked at the rack of gift cards inside Meijer, Kroger, Walgreens and other major retailers around the country and wished that your brand could be there too? LEAD Marketing Agency’s Gift Card Sales and Distribution Department gets your brand placed into...
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking that it doesn't get any better than this ...
