Olivia Memberto, a Senior Designer at Grand Rapids-based LEAD Marketing Agency, received a Gold and Silver American Advertising Award for an App Design from the American Advertising Federation (AAF). She won a Gold award from the local West Michigan chapter of the American Advertising...
Color is an important element in design and branding. Without it, the possibilities for creating unique brand identities and fresh, varied designs would be considerably more limited. There’s plenty of opportunities for design without color, but having the freedom to choose makes design that...
How do you think SEO has changed over the last 10 years? And, how do you think year 2019 will shape up for SEO industry? Content is king. Relevancy is vital. You have to create content that is desired by the audience and not just...
On March 7, 2019, LEAD Marketing Agency was packed shoulder to shoulder with Grand Rapids leaders and professionals enjoying food, drink, and networking. As members of the Rotary Club of Grand Rapids, Matt Tiedgen and Nick Pollice of LEAD Marketing Agency invited Club 77...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Amazon Inc., one of the biggest online retail giants, is currently utilizing big data to create product suggestions for their customers. These products show up as suggestions to the user based on their shopping habits. By analyzing what you have previously purchased, what is in...
Whether you are purchasing for yourself or a business, the process for making that purchase has largely changed over the last few decades. It used to be that the seller was in control. 30 years ago, information was scarce. As a consumer, you had three possible...
The idea of accountability has existed since the birth of responsibility. Merriam-Webster defines Accountability as “an obligation or willingness to accept responsibility or to account for one’s actions.” Seems straightforward, right? Yet, increased exposure to unaccountability makes me wonder why being accountable is so...
What do you say when someone says, “Tell me about yourself.” Do you panic? Do you revert to a topic like where you went to school or where you work? Do you ask in return, “What do you want to know?” It’s such a simple question,...
It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes the delicious taste of an original Brann’s sizzling sirloin steak. Many creative agencies try too hard to make a product...
