As a consumer, I love online advertising. And no. I am not being sarcastic. When I browse the web or my social media feeds, I feel like the brands 'get me'. You're probably thinking, ...
(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...
With a commanding $72 billion in ad spend for the TV industry this year it’s hard to think that TV viewership is on the decline especially with the knowledge that more and more people are consuming video content than ever before. One would expect...
It’s no surprise consumers want instant access to information they are seeking out, because we as consumers now have the tools to do just that – connect with anyone or thing, anywhere, at any given time. But how do traditional advertisers keep up with...
How does your brand currently use social media? Social media has evolved into something that people depend on for daily use. It is now something that brands cannot ignore while hoping that their inconsistent posting will be enough....
How exactly does retargeting work? Well, first a user visits your site, this might be from an ad or just directly searching for the product. After the user reaches your site, their browser stores a small piece of code known as a pixel, causing...
LEAD Marketing Agency, one of West Michigan’s largest full-service marketing agencies, is pleased to announce that it has acquired Wynott Advertising & Design. The formal transaction occurred Nov. 1. LEAD executives say that they had been planning to make an acquisition for the last...
Have you ever looked at the rack of gift cards inside Meijer, Kroger, Walgreens and other major retailers around the country and wished that your brand could be there too? LEAD Marketing Agency’s Gift Card Sales and Distribution Department gets your brand placed into...
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking that it doesn't get any better than this ...
Point of View in Advertising is paramount for message acceptance. Many times, the "POV" in the market comes from the Money Behind the Outgoing Voice (otherwise known as the Advertiser) rather than the Voice Behind the Incoming Money (otherwise known as the Consumer). ...
