Kimani, a 5th Grade student at Kentwood Public Schools wrote a letter to LEAD Marketing Agency requesting an interview. She was researching food advertising and needed industry leaders. LEAD happily took Kimani under their wings, inviting her in for a tour and discussion with Scott...
A West-Michigan production plant will celebrate ten years of growth on June 26. Carbon Green Bioenergy, LLC (CGBE) is one of the country’s largest producers of biofuels, including ethanol. Since 2009, the Lake Odessa-based plant has produced over 500 million gallons of 200 proof...
LEAD Marketing Agency has been awarded the Google badge earned by companies with individuals who have achieved high-performance marks and demonstrated exceptional Google Ads skills and expertise in the following areas, as determined by Google....
One of my favorite big data stories is from Target. A man went into a Minneapolis Target and asked to speak with a manager. He showed the manager a direct mail piece, addressed to his teenaged daughter, promoting maternity clothing and nursery furniture. The...
Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked with blue-chip brands like Burger King, Buick, and Coldwell Banker. He co-founded LEAD Marketing Agency in Grand Rapids in 2008 and has it positioned to be the region’s most complete Ad...
(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...
With a commanding $72 billion in ad spend for the TV industry this year it’s hard to think that TV viewership is on the decline especially with the knowledge that more and more people are consuming video content than ever before. One would expect...
LEAD Marketing Agency, one of West Michigan’s largest full-service marketing agencies, is pleased to announce that it has acquired Wynott Advertising & Design. The formal transaction occurred Nov. 1. LEAD executives say that they had been planning to make an acquisition for the last...
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking that it doesn't get any better than this ...
Point of View in Advertising is paramount for message acceptance. Many times, the "POV" in the market comes from the Money Behind the Outgoing Voice (otherwise known as the Advertiser) rather than the Voice Behind the Incoming Money (otherwise known as the Consumer). ...
