CTV in a Pandemic World
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the addition of five full-time employees. “LEAD’s client base, service offerings, and revenues continue to increase. These additions solidify our ability to scale growth into the...
How many of us express gratitude when our alarm clock sounds each morning? What about thankfulness for a new day of opportunity to learn and grow or the chance to meet new people and gain new perspective? ...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...
In the midst of one of the worst economic periods in American history, LEAD Marketing Agency was born with a mission to achieve the client’s stated, measurable goals through marketing efforts. Those humble beginnings in 2008, included founders Matt Tiedgen and Tom Sullivan as...
Social media is a giant marketing tool, there are over two billion social media users worldwide. When social media is used correctly, a company will see success with its audience. Many companies misinterpret social media as a passive place: “if some content is posted...
Hi, I’m Ahmad Alaliwi. I’ve graduated from Emporia State University in May 2019. I have received my Bachelor of Science in Computer Science and I have minored in Mathematics and Information Systems....
Snapchat has been a leader in the social media industry because of Snapchat’s personal and private platform that has appealed to teens and adults alike. During Advertising Week, they announced that they would be implementing new advertising options for their Snap Ads, among other...
While the ballpark search was going on in the early 1990s, the DeVos and Van Andel families of Grand Rapids were gathering support for a publicly funded convention center expansion and new arena for a professional hockey team they would own....