In October of 2019, Senior Designer Olivia Memberto took an Advertising Ethics course to receive certification from the Institute or Advertising Ethics. The Executive Director of the Institute of Advertising Ethics (and 2010 Advertising Hall of Famer), Wally Snyder, instructed the course based on...
Social media is a giant marketing tool, there are over two billion social media users worldwide. When social media is used correctly, a company will see success with its audience. Many companies misinterpret social media as a passive place: “if some content is posted...
LEAD recently designed a logo for a local non-profit organization called Voice for the Badge (VFB). VFB’s mission statement is, “Unwavering commitment to be the voice for law enforcement in all ways possible as well as collaborating with communities to build trust and improved...
Hi, I’m Ahmad Alaliwi. I’ve graduated from Emporia State University in May 2019. I have received my Bachelor of Science in Computer Science and I have minored in Mathematics and Information Systems....
Name? School? Major/Minor? Hey! I’m Morgan Shaffer, a Grand Valley State University graduate. I received my Bachelor of Arts degree in Communication Studies in April 2019....
Snapchat has been a leader in the social media industry because of Snapchat’s personal and private platform that has appealed to teens and adults alike. During Advertising Week, they announced that they would be implementing new advertising options for their Snap Ads, among other...
While the ballpark search was going on in the early 1990s, the DeVos and Van Andel families of Grand Rapids were gathering support for a publicly funded convention center expansion and new arena for a professional hockey team they would own....
Name? School? Major/Minor? Hi, I’m Kendra Smith. I graduated from the Grand Valley State University Frederik Meijer Honors College in April 2018. I received my Bachelor of Fine Arts degree in Studio Art, with a Graphic Design emphasis. What’s your favorite thing about being a graphic...
Tell me about yourself. Hi! My name is Kailee Spencer and I’m going into my last year at Western Michigan University studying Marketing and Spanish. I grew up in Grand Rapids, but I’m always looking for new places to explore. What’s your favorite thing about digital...
Kimani, a 5th Grade student at Kentwood Public Schools wrote a letter to LEAD Marketing Agency requesting an interview. She was researching food advertising and needed industry leaders. LEAD happily took Kimani under their wings, inviting her in for a tour and discussion with Scott...
