In the midst of one of the worst economic periods in American history, LEAD Marketing Agency was born with a mission to achieve the client’s stated, measurable goals through marketing efforts. Those humble beginnings in 2008, included founders Matt Tiedgen and Tom Sullivan as...
Social media is a giant marketing tool, there are over two billion social media users worldwide. When social media is used correctly, a company will see success with its audience. Many companies misinterpret social media as a passive place: “if some content is posted...
Hi, I’m Ahmad Alaliwi. I’ve graduated from Emporia State University in May 2019. I have received my Bachelor of Science in Computer Science and I have minored in Mathematics and Information Systems....
Name? School? Major/Minor? Hey! I’m Morgan Shaffer, a Grand Valley State University graduate. I received my Bachelor of Arts degree in Communication Studies in April 2019....
Snapchat has been a leader in the social media industry because of Snapchat’s personal and private platform that has appealed to teens and adults alike. During Advertising Week, they announced that they would be implementing new advertising options for their Snap Ads, among other...
While the ballpark search was going on in the early 1990s, the DeVos and Van Andel families of Grand Rapids were gathering support for a publicly funded convention center expansion and new arena for a professional hockey team they would own....
Name? School? Major/Minor? Hi, I’m Kendra Smith. I graduated from the Grand Valley State University Frederik Meijer Honors College in April 2018. I received my Bachelor of Fine Arts degree in Studio Art, with a Graphic Design emphasis. What’s your favorite thing about being a graphic...
Kimani, a 5th Grade student at Kentwood Public Schools wrote a letter to LEAD Marketing Agency requesting an interview. She was researching food advertising and needed industry leaders. LEAD happily took Kimani under their wings, inviting her in for a tour and discussion with Scott...
A West-Michigan production plant will celebrate ten years of growth on June 26. Carbon Green Bioenergy, LLC (CGBE) is one of the country’s largest producers of biofuels, including ethanol. Since 2009, the Lake Odessa-based plant has produced over 500 million gallons of 200 proof...
What’s your favorite color? Based on statistics, you’re most likely to say blue. Why is blue so likable? It’s trustworthy. Calming. Safe. The psychology behind color is rarely talked about, but there’s so much power it holds. When one color can make you feel...
