Creativity Without Inspiration
August 21, 2018
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
strategy Tag
Music in the Workplace
August 21, 2018
Music in the workplace. Should it be allowed? Do you go quiet computer speakers or headphones? What kind of environment works best, “Library-like” noise rules or an office that blares Kanye’s new Lift Yourself track? There may be a happy middle ground and it...
Snapchat vs. Instagram
August 17, 2018
With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...
Emojis in Advertising 👏 🤔 🔥 🎉
August 17, 2018
Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
Say Hello to Carrier Law
August 14, 2018
The Law Offices of David L. Carrier has changed its identity to Carrier Law. This new name and look reflect the growth and evolution of the firm which was founded in 1983. Today Carrier Law is composed of a team of over 50 highly...
The Purpose of an Agency Mission Statement
August 1, 2018
Marketing partners are changing. There are vendors, specialists, freelancers, consultants, analysts, etc. but from what lens are they viewing their work and their audience? Singularly-focused allies like PR firms, creative boutiques, media sellers...
Is that Creative?
July 20, 2018
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Spectrum Health Opens First Walk-in Clinic with Meijer
July 13, 2018
Spectrum Health’s first retail-based walk-in clinic is now open, located within the new Meijer store at 4075 32nd Avenue in Hudsonville, Michigan. Hudsonville’s eager locals stopped by the Meijer Grand Opening on July 12th to scope out the new store, and Spectrum Health began...
Spectrum Health Opens First Retail-based Walk-In Clinic
July 9, 2018
(GRAND RAPIDS, MI) – Located in the New Meijer Hudsonville Store In an effort to improve access to care, Spectrum Health will open its first retail-based walk-in clinic this week. The clinic will be located within the new Meijer store at 4075 32nd Avenue near I-196 in...
Measure What Matters
July 1, 2018
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...