LEAD Marketing


Media Planning, Media Buying, Grand Rapids Media Service Firm

The right message. To the right person. At the right time. Trust LEAD to deliver to your target. From Media Planning, Media Negotiation to Media Buying, LEAD Marketing Agency is your West Michigan media resource.

Media Research

We analyze media numbers, ratings and all the metrics while uncovering lesser known opportunities when recommending media.

Media Planning

We don’t just place media, we plan annual media plans in order to fully realize all of the benefits afforded your brand.

Media Negotiation

When placing a media buy, our relationships, insights, and media buying power are leveraged on your behalf.

Video Pre-Roll

We create promotional video messages that are automatically played before the content the user has chosen.

Radio Advertising

Your brand message communicated to a relevant local audience, at the right time.

Billboard/Outdoor Advertising

We increase brand awareness by strategically placing your message to many people.

TV Advertising

We place ads in broadcast, cable and online platforms to targeted audiences that will actually see your message.

Print Advertising

We target your audience through trade and consumer-based print outlets for maximum impact.

Direct Mail Marketing

We target your audience at home, through direct or bulk direct mail campaigns that drive revenue.

Out-of-Home Advertising

We create advertising that targets your audience outside of their home that produces a high reach and increases brand recognition.

Programmatic Display & Video

We plan and place ads that are hyper-targeted to audiences that fit your criteria across the internet.

Streaming Video & Audio

We reach a highly engaged audience to deliver video and audio content directly to the user.

What’s your goal?