LEAD Marketing

LEAD Marketing Agency

What it means to be “Full-Service”?

LEAD Marketing Agency recently grew its service offerings to be a more complete, “full-service” firm. We offer marketing strategy, digital and traditional media planning and buying, account management and full creative services. In other words, we come up with the goal, develop the strategy,...

Eddie Bullinger Big Brother of the Year 2018

Going Big

Big Brothers Big Sisters of the Lakeshore announces their “Bigs of the Year.” Creative Director, Eddie Bullinger, was recently presented the Big of the Year Award by Big Brothers Big Sisters of the Lakeshore recognizing a mentor who has gone above and beyond as a...

The Fifth P in Marketing and Advertising

The “Fifth P” of Marketing

Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...

Alumni Stories Eddie Bullinger Creative Director

Alumni Stories – Eddie Bullinger, AIFL

Creative Director, Implements Design Concepts Across All Media In 1996, Eddie earned an Associate of Science in Visual Communications from The Art Institute of Fort Lauderdale. “I graduated from school confident in my portfolio and my skill set. I was excited to start my career.”...

Grand Rapids Michigan Full Service Agency

Grand Rapids Marketing Firm Acquires Competitor

(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...

Grand Rapids Programmatic TV Advertising

Programmatic TV Advertising

With a commanding $72 billion in ad spend for the TV industry this year it’s hard to think that TV viewership is on the decline especially with the knowledge that more and more people are consuming video content than ever before.  One would expect...