LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This podcast is a top podcast for digital marketing agency owners to share their strategies and stories of what is working today in the agency world, and...
LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the recent addition of five full-time employees. Cameron Bindi Cameron joins LEAD as an account coordinator and will be responsible for managing the day-to-day operations of multiple LEAD clients....
LEAD account director Monica Pritchard joined radio host Shelley Irwin on the WGVU Morning Show this week to discuss Grand Rapids’ international art competition, ArtPrize. As the winner of ArtPrize 2021, Monica shared about her work experience and excitement for this year’s ArtPrize. The...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Monica Pritchard was an unlikely choice to win one of the world’s largest art competitions. Her resume as a business professional of thirty years with a focus on operations, sales, and marketing would not indicate that she would be someone who might win. But win...
LEAD Marketing Agency Account Director Monica Pritchard and her son Christian Reichle’s submission, “Before You Go,” was named the public grand prize winner of ArtPrize 2021, earning its creators $50,000. “Everyone at LEAD is extremely proud of Monica. She is a talented individual and to win ArtPrize is...
(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...
LEAD Marketing Agency, one of West Michigan’s largest full-service marketing agencies, is pleased to announce that it has acquired Wynott Advertising & Design. The formal transaction occurred Nov. 1. LEAD executives say that they had been planning to make an acquisition for the last...
Join us for a ballpark lunch to learn more about how marketers are using technology to build winning sports teams as well as capitalize on the ardor of their customer base to grow revenue sources and take advantage of this passionate, evangelical marketing source....
(GRAND RAPIDS, MI) – While athletes for West Michigan’s semi-professional sports teams compete for dominance on the court, field or ice, each organization’s front office is doing the same in the sales game, chasing sponsorship dollars that account for a crucial piece of their...
LEAD Marketing Agency Account Director Monica Pritchard recently shared the meaning behind her grand-prize winning art installation “Before You Go,” in an article for Grand Rapids Magazine....
LEAD Marketing Agency President Tom Sullivan added insight to this feature article about corporate naming rights and sponsorships at stadiums....
“Strategically placed.” That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our client, NUVU fuels. With a bold statement of “Manistee’s New Favorite Pizza,” the board caught Beaudrie’s eye, sparking him to post this short video with the caption...
As the accountant and HR coordinator, Beth is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Beth holds a BBA in accounting from Davenport University...
Have you ever received a proof of a brochure, billboard, or other type of advertisement and it just wasn’t what you were expecting? At times, it can be difficult to express what you’re looking for when it comes to creative content. But sometimes, feedback...
Digital marketing is the use of the internet to market your products and services. This broad description might be intimidating for beginners, but the great thing about digital marketing is that when you spend your budget wisely, it can be an extremely effective and...
Marketing your business on social media can be among the most effective ways to gain new customers. Social media allows you to promote your business in a fun and creative way and reach a large audience for a low cost. However, not all social...
Design trends are a great way to keep your marketing materials relevant. However, when it comes to design, some techniques are timeless, and trends can distract from that. Remember, it may not always be best to chase the trends. It’s important to evaluate first...
You’ve decided you’re going to ditch the coffee and instead, drink tea. On your way to the tea aisle, you have passed over one hundred different brands of products and more. When you get to the tea aisle, you are struck with six shelves...
Out of home (OOH) advertising is an excellent tactic for gaining awareness for a product or service. OOH advertising occupies the spaces we work, play, and live outside of our home. Traditionally, OOH includes billboards, posters, busses, subway systems, taxis, street furniture, and much...
