LEAD Marketing

LEAD Marketing Agency

EMERGE Speed Mentoring AIGA West Michigan

Speed Mentoring with Creative Director Eddie Bullinger

(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...

West Michigan Medical Marketing Grand Opening

3,000 Show Up for Health Pointe Open House

(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local flavor to the new Health Pointe medical building, located east of U.S. 31 and south of Robbins Road. But Health Pointe officials never imagined the local reception...

Eddie Bullinger Big Brother of the Year 2018

Going Big

Big Brothers Big Sisters of the Lakeshore announces their “Bigs of the Year.” Creative Director, Eddie Bullinger, was recently presented the Big of the Year Award by Big Brothers Big Sisters of the Lakeshore recognizing a mentor who has gone above and beyond as a...

Grand Rapids Michigan Full Service Agency

Grand Rapids Marketing Firm Acquires Competitor

(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...

Alumni Stories Eddie Bullinger Creative Director

Alumni Stories – Eddie Bullinger, AIFL

Creative Director, Implements Design Concepts Across All Media In 1996, Eddie earned an Associate of Science in Visual Communications from The Art Institute of Fort Lauderdale. “I graduated from school confident in my portfolio and my skill set. I was excited to start my career.”...

LEAD Marketing Agency West Michigan Grand Rapids Understanding Color

Understanding Color

Color is an important element in design and branding. Without it, the possibilities for creating unique brand identities and fresh, varied designs would be considerably more limited. There’s plenty of opportunities for design without color, but having the freedom to choose makes design that...

mobile marketing

Amazon’s Big Data Strategy

Amazon Inc., one of the biggest online retail giants, is currently utilizing big data to create product suggestions for their customers. These products show up as suggestions to the user based on their shopping habits. By analyzing what you have previously purchased, what is in...

marketing agency in Grand Rapids

Consumers: the control is yours

Whether you are purchasing for yourself or a business, the process for making that purchase has largely changed over the last few decades. It used to be that the seller was in control. 30 years ago, information was scarce. As a consumer, you had three possible...

Marketing Blog

LEADing with Accountability

The idea of accountability has existed since the birth of responsibility. Merriam-Webster defines Accountability as “an obligation or willingness to accept responsibility or to account for one’s actions.” Seems straightforward, right? Yet, increased exposure to unaccountability makes me wonder why being accountable is so...

digital marketing

Tell me about yourself…

What do you say when someone says, “Tell me about yourself.” Do you panic? Do you revert to a topic like where you went to school or where you work? Do you ask in return, “What do you want to know?” It’s such a simple question,...

Michigan Marketing Agency

The “Sizzle” of Brann’s

It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes the delicious taste of an original Brann’s sizzling sirloin steak. Many creative agencies try too hard to make a product...