LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This podcast is a top podcast for digital marketing agency owners to share their strategies and stories of what is working today in the agency world, and...
The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first ever game at Van Andel Arena. LEAD Marketing Agency led the launch of this new pro sports team in West Michigan with a comprehensive marketing plan. “We are...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...
Join us for a ballpark lunch to learn more about how marketers are using technology to build winning sports teams as well as capitalize on the ardor of their customer base to grow revenue sources and take advantage of this passionate, evangelical marketing source....
(GRAND RAPIDS, MI) – While athletes for West Michigan’s semi-professional sports teams compete for dominance on the court, field or ice, each organization’s front office is doing the same in the sales game, chasing sponsorship dollars that account for a crucial piece of their...
The launch of mainstream Artificial Intelligence (AI) has fundamentally transformed the way brands engage with consumers. One significant outcome is the ability to personalize user experiences. AI algorithms analyze vast datasets to understand individual preferences and behaviors, allowing marketers to deliver tailored content and...
As a designer, having a wealth of good ideas is part of the job. You need to be able to source ideas from a variety of places and think innovatively in order to solve problems quickly and efficiently. However, it’s easier said than done. A...
LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women that could accomplish anything, and my mom is no different. She has a motto: “I don’t cry, I just get on with it,” and I will forever...
Name? School? Major/Minor? Makayela Shepperd Cornerstone University Marketing Major with a Sports Management Minor What’s your favorite thing about being an account manager? Honestly, I have loved getting to know more about my clients and the different ways we can enhance their business goals. What do you like to do...
In the rapidly evolving landscape of customer service, businesses are constantly seeking innovative ways to enhance the overall customer experience. One technology that has emerged as a game-changer in this regard is chatbots. These intelligent, automated conversational agents are transforming the way businesses interact...
Design trends can be a valuable tool for keeping your marketing materials contemporary. However, amidst the dynamic landscape of design, certain techniques remain timeless, and it's essential not to let trends overshadow that. Remember to evaluate each trend and determine what aligns best with...
Name? School? Major/Minor? Shannon Dora Simpson Davenport University – Master of Business Administration University of San Fransico – International Relations What’s your favorite thing about being an account manager? My clients! I love getting to know my incredible clients and helping them to achieve their business goals. What do you...
LEAD Marketing Agency President Tom Sullivan added insight to this feature article about corporate naming rights and sponsorships at stadiums....
“Strategically placed.” That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our client, NUVU fuels. With a bold statement of “Manistee’s New Favorite Pizza,” the board caught Beaudrie’s eye, sparking him to post this short video with the caption...
As the accountant and HR coordinator, Beth is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Beth holds a BBA in accounting from Davenport University...
