LEAD Marketing

LEAD Marketing Agency

EMERGE Speed Mentoring AIGA West Michigan

Speed Mentoring with Creative Director Eddie Bullinger

(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...

West Michigan Medical Marketing Grand Opening

3,000 Show Up for Health Pointe Open House

(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local flavor to the new Health Pointe medical building, located east of U.S. 31 and south of Robbins Road. But Health Pointe officials never imagined the local reception...

Eddie Bullinger Big Brother of the Year 2018

Going Big

Big Brothers Big Sisters of the Lakeshore announces their “Bigs of the Year.” Creative Director, Eddie Bullinger, was recently presented the Big of the Year Award by Big Brothers Big Sisters of the Lakeshore recognizing a mentor who has gone above and beyond as a...

Grand Rapids Michigan Full Service Agency

Grand Rapids Marketing Firm Acquires Competitor

(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...

Alumni Stories Eddie Bullinger Creative Director

Alumni Stories – Eddie Bullinger, AIFL

Creative Director, Implements Design Concepts Across All Media In 1996, Eddie earned an Associate of Science in Visual Communications from The Art Institute of Fort Lauderdale. “I graduated from school confident in my portfolio and my skill set. I was excited to start my career.”...

Google Tag Manager Basics

Google Tag Manager (GTM) is a tag management system that stores and maintains all third-party tracking pixels across an entire website. In setup, GTM provides two pieces of code that are placed within the <head> and <body> tags across the entire site to house...

Three Key Metrics for Google Analytics

Google Analytics is an essential tool for evaluating the success of all your digital marketing tactics at once. With it, you can quickly sort out conversions and website visits by the source; such as search, programmatic, or social. When using Google Analytics, there are...

FREE Cars This Month

I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...

imposter syndrome lead marketing grand rapids

What is Imposter Syndrome?

When you’re surrounded by hard-working, talented people, you can start having an uneasy feeling that you don’t belong. You start doubting your accomplishments and if you deserved them. Compared to everyone else, you are just faking it, and you’ll soon be found out and...

Are You Google Certified?

Maintaining the Google Ads certification is important for anyone that works hands-on with client campaigns in the platform. Staying up to date on the certifications allows you to quickly implement new features into your campaigns. An example of this is the recent addition of...