LEAD Marketing

LEAD Marketing Agency

LEAD Adds Five Employees to Full-Service Team

LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the addition of five full-time employees.  “LEAD’s client base, service offerings, and revenues continue to increase. These additions solidify our ability to scale growth into the...

LEAD Marketing Agency Unveils New Logo

Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...

Grand Rapids Michigan Full Service Agency

Grand Rapids Marketing Firm Acquires Competitor

(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...

Tips & Trends of OOH Advertising in 2021

With the rise of the digital advertising in recent years the world of marketing has seen a significant transformation. Digital advertising offers numerous benefits including the ability to track user activity and obtain valuable data across multiple platforms. However, digital advertising can have its...

Using Archetypes to Differentiate Your Brand

Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess.   In marketing, archetyping can be defined as the process of assigning human characteristics to...

Meet Monica Pritchard

Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD.  She is a Child Advocate Volunteer for the Court Appointed Special Advocates of Kent County and holds...

Meet Cameron Bindi

Cameron coordinates the day to day operations of multiple LEAD clients. His experience includes managing marketing and communications projects including creative design, copy, web development and digital and traditional media. He has achieved certifications in Google Ads Display and Search and holds a BBA...

Meet Jordan Grooters

Jordan coordinates the day to day operations of multiple LEAD clients. She has experience managing marketing and communications projects including creative design, copy, web development and digital and traditional media. She holds both a BS and MBA from Cornerstone University and is a...

Meet Emily Baiers

Emily’s career includes extensive agency design experience. Her versatility allows for her to authentically depict client brands across traditional and digital platforms. She is graduate of Kendall College of Art and Design where she holds a Bachelor of Fine Arts degree....

Meet Octavia Hirons

As the accountant and HR coordinator, Octavia is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Octavia holds a Master’s Degree in Business Administration with...