LEAD Marketing

LEAD Marketing Agency

LEAD Marketing Agency Unveils New Logo

Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...

EMERGE Speed Mentoring AIGA West Michigan

Speed Mentoring with Creative Director Eddie Bullinger

(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...

West Michigan Medical Marketing Grand Opening

3,000 Show Up for Health Pointe Open House

(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local flavor to the new Health Pointe medical building, located east of U.S. 31 and south of Robbins Road. But Health Pointe officials never imagined the local reception...

Eddie Bullinger Big Brother of the Year 2018

Going Big

Big Brothers Big Sisters of the Lakeshore announces their “Bigs of the Year.” Creative Director, Eddie Bullinger, was recently presented the Big of the Year Award by Big Brothers Big Sisters of the Lakeshore recognizing a mentor who has gone above and beyond as a...

Grand Rapids Michigan Full Service Agency

Grand Rapids Marketing Firm Acquires Competitor

(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking at several potential deals, said Tom Sullivan, the Grand Rapids firm's president and co-owner. "Acquiring an established firm like Wynott Advertising & Design means that we've increased our expertise,...

Alumni Stories Eddie Bullinger Creative Director

Alumni Stories – Eddie Bullinger, AIFL

Creative Director, Implements Design Concepts Across All Media In 1996, Eddie earned an Associate of Science in Visual Communications from The Art Institute of Fort Lauderdale. “I graduated from school confident in my portfolio and my skill set. I was excited to start my career.”...

LEADers At Home

In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...

COVID-19 Marketing Communications at the Agency Level

Clear Communication

Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other. In isolation, our greatest challenge is to maintain...

Advertising Time Capsule: 2020

In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...

In-house marketing guy

In-House Marketing or Agency?

Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...

COVID-19’s Effect on Digital Marketing

COVID-19 has presented unique challenges across the board, not excluding marketing. Here’s our take on the international virus’ effect on digital marketing: Americans are consuming more digital media than ever We may all be stuck at home (except for the essential workers keeping everyone safe, for...

COVID Purpose in Marketing Blog post

Finding Purpose

There is purpose in profession, and we have time now to hone our craft, think differently about how to be better, more efficient, creative, and adaptive. Industries are forever changed as a result of this virus. Our processes in retail, education, health care, and...