Scott brings extensive experience to LEAD Marketing Agency, including a successful thirteen-year tenure as founder and owner of Wynott Advertising & Design, prior to it being acquired by LEAD. He is well-versed in all facets of the marketing and advertising industry and has worked with clients such as the West Michigan Whitecaps, Brann’s Steakhouse & Sports Grille and Design 1 Salon & Spa. Scott began his career as an Account Executive at Justice & Monroe Advertising. Scott serves on the Board of the Ella Bullis Foundation and holds an Advertising degree from Michigan State University.
Where I’m from: Grand Rapids, MI by birth, but Cleveland, Ohio in spirit.
Where I went to school: Michigan State University (Grand Rapids Catholic Central High School)
What I do: My role is to help lead clients to develop and achieve goals and then ensure they reach those goals through developed strategies and tactics. Along the way, I’m responsible for making sure big and small projects are completed thoroughly and on time.
Project: The big branding project is my favorite. Nothing is more gratifying than helping develop a foundation for a client and seeing that brand identity permeate all facets of the business.
Client: I love clients that value teamwork. When we’re both working towards a common goal and stay committed, then the sky is the limit.
Quote: If the plan doesn’t work change the plan not the goal.
Pastime: I have three young kids and a loving wife at home. My favorite pastime is being with them. And Cleveland Sports is a close second.
Someone who has influenced my professional career: That’s easy, my dad. He is a veteran Ad man in West Michigan. He provided me with the tools to be successful in life both as my father and as my mentor. There are many lessons I’ve learned from him over the years, but none that has stuck with me more throughout my career than how he treated people – respect and honesty will take you a long way.
An out-of-the-box solution: As much as we want to plan, plan, plan to avoid the last second project – they are inevitable. Sometimes you have to go outside of your scope of work in order to make sure a project is done on time and successfully. I remember one time when a client was selling kits of point-of-sale materials as part of the package. We were designing and producing the entire point of sale project. However, the client realized very late in the game that they had no way to ship the product out. So, our team went to a supply store and bought 100 boxes and a whole lot of packing tape. We spent the better part of that night and early the next morning kitting and packing boxes to ship. Definitely not something we normally do, but sometimes you have to do whatever it takes.
Did you know…
When I was ten: This is no joke, but I always wanted to be in Advertising. Both of my parents were in the field and I always looked up to them. Many times I would get to go to work with them and even at that young age I knew I wanted to be in advertising.
I aspire to: Be a role model for my kids. Early on in my career I was driven to work, work, work and be successful. Along the way (and having kids really changed this) I realized that finding a balance is more important. It’s great to be focused on career success, but if you don’t have balance with your home life than you aren’t truly successful in life. I want my kids to see that I made that choice.
I’m a LEADer because…
I understand this job requires, not only expertise in the field but also the ability to provide solutions. Not every challenge has clear-cut answers and you must be able to go outside your comfort zone when needed.