Everyone loves a shortcut: a shorter route home, a shorter way to send a text, a shorter navigation on your computer. Shortcuts make your life easier, most of the time. Social media is a place where many people, brands, and companies try to take...
As a designer, it’s easy to see the difference between the work of an experienced designer and a beginner or non-designer. How? There are common mistakes that act as a calling card. Experienced designers have made these mistakes in the past while they were...
If you are a service orientated business, staying on top of how buying decisions are made is crucial to the success of your business. In the past, new buyers were classified easily: new to an area, emergency buyers, dissatisfied customers, an uncommon or infrequent...
I returned to my alma mater, Grand Valley State University (GVSU), to speak to graphic design students in an AIGA GVSU alumni panel. AIGA is a national design organization geared towards educating and connecting people in the design professions....
LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the addition of five full-time employees. “LEAD’s client base, service offerings, and revenues continue to increase. These additions solidify our ability to scale growth into the...
How many of us express gratitude when our alarm clock sounds each morning? What about thankfulness for a new day of opportunity to learn and grow or the chance to meet new people and gain new perspective? ...
LEAD account director Monica Pritchard joined radio host Shelley Irwin on the WGVU Morning Show this week to discuss Grand Rapids’ international art competition, ArtPrize. As the winner of ArtPrize 2021, Monica shared about her work experience and excitement for this year’s ArtPrize. The...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...
Monica Pritchard was an unlikely choice to win one of the world’s largest art competitions. Her resume as a business professional of thirty years with a focus on operations, sales, and marketing would not indicate that she would be someone who might win. But win...
