Thought Leadership

LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This...

The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first...

(GRAND RAPIDS, MI) – Lead Marketing Agency has acquired Wynott Advertising & Design. The purchase came after looking...

Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a...

(GRAND RAPIDS, MI) – While athletes for West Michigan’s semi-professional sports teams compete for dominance on the court,...

Join us for a ballpark lunch to learn more about how marketers are using technology to build winning...

The launch of mainstream Artificial Intelligence (AI) has fundamentally transformed the way brands engage with consumers. One significant...

As a designer, having a wealth of good ideas is part of the job. You need to be...

LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women...

Name? School? Major/Minor? Makayela Shepperd Cornerstone University Marketing Major with a Sports Management Minor   What’s your favorite...

In the rapidly evolving landscape of customer service, businesses are constantly seeking innovative ways to enhance the overall...

Design trends can be a valuable tool for keeping your marketing materials contemporary. However, amidst the dynamic landscape...