Thought Leadership

Remember the time that you went to your first major event at a big stadium? Do you remember...

I was in the first year of my first job with a Chicago ad agency 22 years ago,...

At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others at LEAD, you know, Strategists, Media Planners & Buyers, and Account Managers, it would seem, would not be so creatively inclined. I mean, working with spreadsheets, bar graphs and data every day might indicate a very rigid way of thinking. Think again! The recently completed Brann’s Steakhouse and Grille campaign is a great example. It required creativity by individuals of each LEAD specialty area, to achieve the client goal of increasing awareness of the brand and one of its foundational assets.

Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the business of driving measurable business results for our clients through fully-integrated marketing and advertising plans. Measurement means a lot to us. And in our business, data is like a drug. It can become intoxicating. And yes, ingesting too much of it can kill you. The beauty of technology allows marketers the ability to scour through an endless stream of numbers to quantify virtually anything and everything about a campaign. And at LEAD, while we love it, we also often find ourselves saying… “so what!” ... to much of it.

(GRAND RAPIDS, MICHIGAN) – Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked...

When well thought out creative and media execution come together good things happen for our clients... https://www.facebook.com/wzzm13/videos/10156309952804568/ ...

(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local...

(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing...

Purchase is latest strategic growth initiative for LEAD (GRAND RAPIDS, MICHIGAN) – LEAD Marketing Agency, one of West...

Point of View in Advertising is paramount for message acceptance. Many times, the "POV" in the market comes from the Money Behind the Outgoing Voice (otherwise known as the Advertiser) rather than the Voice Behind the Incoming Money (otherwise known as the Consumer).