When Creative & Media Execution Come Together… Sizzle!
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Just because there's smoke, it doesn't mean there's 🔥🔥🔥
Posted by WZZM 13 Grand Rapids on Friday, April 27, 2018
“When a company buys a billboard they hope it, obviously gets attention.”
“Well, Brann’s Steakhouse is getting its money’s worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it’s on fire.”
“Well, not to worry, it’s simply an effect to demonstrate a hot steak on a grill. That’s a crazy effect. We talked to Johnny Brann today and he says ‘They had the billboard approved. But if it’s causing problems for the fire department he will reconsider doing it next year.'”