Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
(GRAND RAPIDS, MI) – Located in the New Meijer Hudsonville Store In an effort to improve access to care, Spectrum Health will open its first retail-based walk-in clinic this week. The clinic will be located within the new Meijer store at 4075 32nd Avenue near I-196 in...
Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...
LEAD Marketing Agency recently grew its service offerings to be a more complete, “full-service” firm. We offer marketing strategy, digital and traditional media planning and buying, account management and full creative services. In other words, we come up with the goal, develop the strategy,...
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign for the new integrated care facility, located at 15100 Whittaker Way in Grand Haven. LEAD was chosen due to the...
It’s no surprise consumers want instant access to information they are seeking out, because we as consumers now have the tools to do just that – connect with anyone or thing, anywhere, at any given time. But how do traditional advertisers keep up with...
It was brutal. The job, the building, the hours, the workload - oh and boring like claw your eyes out boring. At least that’s how I remember it. I’d go on to spend three months during the summer of my sophomore year of college...
Back in 2012, Behance was already the best name in web-based creative portfolios. Then they were bought by Adobe. While digital portfolios are constantly evolving, this connection to Adobe's 10 Million users and the ability to post directly from the programs they use daily...
