In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...
Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...
At the beginning of the year, we sent Social Media Manager Morgan to a West Michigan Public Relations Society of America (WMPRSA) event to learn more about the digital and social trends for 2020. If you don’t read anything else in this blog, please make...
When you’re surrounded by hard-working, talented people, you can start having an uneasy feeling that you don’t belong. You start doubting your accomplishments and if you deserved them. Compared to everyone else, you are just faking it, and you’ll soon be found out and...
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
I’m a movie fan. It’s not just the movies, but the business of movies that intrigues me. I pay attention to the trades, the internet rumors, the box office numbers, the awards and of course rotten tomatoes. It fascinates me. And nothing has captured...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
