We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...
At the beginning of the year, we sent Social Media Manager Morgan to a West Michigan Public Relations Society of America (WMPRSA) event to learn more about the digital and social trends for 2020. If you don’t read anything else in this blog, please make...
LEAD Marketing Agency Account Director Monica Pritchard and her son Christian Reichle’s submission, “Before You Go,” was named the public grand prize winner of ArtPrize 2021, earning its creators $50,000. “Everyone at LEAD is extremely proud of Monica. She is a talented individual and to win ArtPrize is...
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
