Creativity Without Inspiration
August 21, 2018
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
Thought Leadership
Emojis in Advertising 👏 🤔 🔥 🎉
August 17, 2018
Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
Make a Great Movie
July 26, 2018
I’m a movie fan. It’s not just the movies, but the business of movies that intrigues me. I pay attention to the trades, the internet rumors, the box office numbers, the awards and of course rotten tomatoes. It fascinates me. And nothing has captured...
Is that Creative?
July 20, 2018
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Measure What Matters
July 1, 2018
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
Why Routine can Lead to Missed Opportunities
June 19, 2018
Myopia is an eye condition that affects vision. Nearsightedness. It allows people to see close objects clearly, but objects farther away appear blurred. In our experience at LEAD, many businesses are suffering from myopia. It is often the very reason that they engage us....
Utilizing Established Influencers to Benefit Your Brand
May 23, 2018
11.7% of US marketing budgets are devoted to social media, up from 3.5% in 2009. Studies have shown that people are much more likely to buy a product recommended by a social media influencer than a celebrity....
The “Fifth P” of Marketing
March 30, 2018
Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...
Hey Scott, is that Super Bowl Ad good?
January 26, 2018
It’s that time of the year. The "Big Game” is days away. And yes I said “Big Game” because after years in the business I’m still conditioned to make sure I don’t say Super Bowl. All it takes is one cease and desist from...
Upon Further Review
November 14, 2017
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking that it doesn't get any better than this ...
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