Sullivan Comments on Stadium Naming Rights
December 12, 2022
LEAD Marketing Agency President Tom Sullivan added insight to this feature article about corporate naming rights and sponsorships at stadiums....
Thought Leadership
Why Is a Beautiful Website Important?
September 11, 2020
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
Through These Doors
September 1, 2020
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
OTT and CTV vs. Programmatic Video
July 31, 2020
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
LEADers At Home
July 15, 2020
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...
How We Can Apply Human-Centered Design Methods to Innovate in Crisis
May 13, 2020
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
Advertising Time Capsule: 2020
April 20, 2020
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...
Coming Soon to a Social Platform Near You
January 28, 2020
At the beginning of the year, we sent Social Media Manager Morgan to a West Michigan Public Relations Society of America (WMPRSA) event to learn more about the digital and social trends for 2020. If you don’t read anything else in this blog, please make...
LEAD Account Director Wins Public Grand Prize at ArtPrize
November 24, 2019
LEAD Marketing Agency Account Director Monica Pritchard and her son Christian Reichle’s submission, “Before You Go,” was named the public grand prize winner of ArtPrize 2021, earning its creators $50,000. “Everyone at LEAD is extremely proud of Monica. She is a talented individual and to win ArtPrize is...
Creativity Without Inspiration
August 21, 2018
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....