LEAD Marketing

LEAD Marketing Agency

Three Key Metrics for Google Analytics

Google Analytics is an essential tool for evaluating the success of all your digital marketing tactics at once. With it, you can quickly sort out conversions and website visits by the source; such as search, programmatic, or social. When using Google Analytics, there are...

FREE Cars This Month

I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...

imposter syndrome lead marketing grand rapids

What is Imposter Syndrome?

When you’re surrounded by hard-working, talented people, you can start having an uneasy feeling that you don’t belong. You start doubting your accomplishments and if you deserved them. Compared to everyone else, you are just faking it, and you’ll soon be found out and...

EMERGE Speed Mentoring AIGA West Michigan

Speed Mentoring with Creative Director Eddie Bullinger

(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...

Are You Google Certified?

Maintaining the Google Ads certification is important for anyone that works hands-on with client campaigns in the platform. Staying up to date on the certifications allows you to quickly implement new features into your campaigns. An example of this is the recent addition of...

Advertising, Marketing, Business, and other Creative Books

Have Books. Will Travel.

In September of 2017, my work commute increased from under three minutes to a minimum of forty minutes. Each way. And I LOVE it. Here are the 72 reasons why: 1. Trinity by Leon Uris (1975) I don't read many books twice, but I had to hear...