LEAD Marketing

LEAD Marketing Agency

In-house marketing guy

In-House Marketing or Agency?

Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...

COVID-19’s Effect on Digital Marketing

COVID-19 has presented unique challenges across the board, not excluding marketing. Here’s our take on the international virus’ effect on digital marketing: Americans are consuming more digital media than ever We may all be stuck at home (except for the essential workers keeping everyone safe, for...

COVID Purpose in Marketing Blog post

Finding Purpose

There is purpose in profession, and we have time now to hone our craft, think differently about how to be better, more efficient, creative, and adaptive. Industries are forever changed as a result of this virus. Our processes in retail, education, health care, and...

West Michigan Design Week logo and patterns

Design Week: Coming Soon

My favorite time of year is upon us— West Michigan Design Week! Every year, AIGA West Michigan (a professional organization for designers and design enthusiasts) puts together a week’s worth of events for the design community....

Appreciating Our People

 When LEAD began in 2008 the only employees were co-owners Matt and Tom. Now, 12 years later, LEAD is a full-service agency with 13 employees in 5 departments under Matt and Tom’s direction. Our employees have helped us grow our client base, our relationship...

Welcome to the New Wave of Buying Habits

If you are a service orientated business, staying on top of how buying decisions are made is crucial to the success of your business. In the past, new buyers were classified easily: new to an area, emergency buyers, dissatisfied customers, an uncommon or infrequent...