LEAD Marketing

LEAD Marketing Agency

Michigan Marketing Agency

The “Sizzle” of Brann’s

It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes the delicious taste of an original Brann’s sizzling sirloin steak. Many creative agencies try too hard to make a product...

Website Programming

Google Tag Manager Basics

Google Tag Manager (GTM) is a tag management system that stores and maintains all third-party tracking pixels across an entire website. In setup, GTM provides two pieces of code that are placed within the <head> and <body> tags across the entire site to house...

Google Marketing

Three Key Metrics for Google Analytics

Google Analytics is an essential tool for evaluating the success of all your digital marketing tactics at once. With it, you can quickly sort out conversions and website visits by the source; such as search, programmatic, or social. When using Google Analytics, there are...

Grand Rapids Advertising Agency

FREE Cars This Month

I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...

imposter syndrome lead marketing grand rapids

What is Imposter Syndrome?

When you’re surrounded by hard-working, talented people, you can start having an uneasy feeling that you don’t belong. You start doubting your accomplishments and if you deserved them. Compared to everyone else, you are just faking it, and you’ll soon be found out and...

EMERGE Speed Mentoring AIGA West Michigan

Speed Mentoring with Creative Director Eddie Bullinger

(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...