LEAD Marketing

LEAD Marketing Agency

2022 Design Trends

Design trends are a great way to keep your marketing materials relevant. However, when it comes to design, some techniques are timeless, and trends can distract from that. Remember, it may not always be best to chase the trends. It’s important to evaluate first...

Tips & Trends of OOH Advertising in 2021

Out of home (OOH) advertising is an excellent tactic for gaining awareness for a product or service. OOH advertising occupies the spaces we work, play, and live outside of our home. Traditionally, OOH includes billboards, posters, busses, subway systems, taxis, street furniture, and much...

Using Archetypes to Differentiate Your Brand

Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess.   In marketing, archetyping can be defined as the process of assigning human characteristics to...

Meet Monica Pritchard

Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go”...

Meet Cameron Bindi

Cameron coordinates the day to day operations of multiple LEAD clients. His experience includes managing marketing and communications projects including creative design, copy, web development and digital and traditional media. He has achieved certifications in Google Ads Display and Search and holds a BBA...

Meet Jordan Grooters

Jordan coordinates the day to day operations of multiple LEAD clients. She has experience managing marketing and communications projects including creative design, copy, web development and digital and traditional media. She holds both a BS and MBA from Cornerstone University and is a...

Meet Emily Baiers

Emily’s career includes extensive agency design experience. Her versatility allows for her to authentically depict client brands across traditional and digital platforms. She is graduate of Kendall College of Art and Design where she holds a Bachelor of Fine Arts degree....