It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes the delicious taste of an original Brann’s sizzling sirloin steak. Many creative agencies try too hard to make a product...
Remember the time that you went to your first major event at a big stadium? Do you remember who you were with? Can you still smell the popcorn and hot dogs? Maybe you can see the green grass on the field as you walk through the...
Google Tag Manager (GTM) is a tag management system that stores and maintains all third-party tracking pixels across an entire website. In setup, GTM provides two pieces of code that are placed within the <head> and <body> tags across the entire site to house...
Google Analytics is an essential tool for evaluating the success of all your digital marketing tactics at once. With it, you can quickly sort out conversions and website visits by the source; such as search, programmatic, or social. When using Google Analytics, there are...
LEAD Marketing Agency has earned the Waze Certified Partner designation. This certification is reserved for select partners who have a history of success with Waze and have passed the Waze Ad examination. “We have a long history of implementing successful digital marketing plans that include...
I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...
When you’re surrounded by hard-working, talented people, you can start having an uneasy feeling that you don’t belong. You start doubting your accomplishments and if you deserved them. Compared to everyone else, you are just faking it, and you’ll soon be found out and...
According to Snapchat, an average of 188 million Snapchatters across the globe open their app at least 25 times a day. Snapchat is increasingly popular with both Millennials and Generation Z, allowing marketers like you an opportunity to target them on a platform with which...
Hi! My name is Olivia Memberto and I’m a graphic designer, problem solver, and strategic creative. I received my Bachelor’s degree in 3 years from Central Michigan University this past May in Graphic Design and Advertising....
(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...
