LEAD Marketing

LEAD Marketing Agency

Using Archetypes to Differentiate Your Brand

Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess.   In marketing, archetyping can be defined as the process of assigning human characteristics to...

Meet Monica Pritchard

Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go”...

Meet Cameron Bindi

Cameron coordinates the day to day operations of multiple LEAD clients. His experience includes managing marketing and communications projects including creative design, copy, web development and digital and traditional media. He has achieved certifications in Google Ads Display and Search and holds a BBA...

Meet Jordan Grooters

Jordan coordinates the day to day operations of multiple LEAD clients. She has experience managing marketing and communications projects including creative design, copy, web development and digital and traditional media. She holds both a BS and MBA from Cornerstone University and is a...

Meet Emily Baiers

Emily’s career includes extensive agency design experience. Her versatility allows for her to authentically depict client brands across traditional and digital platforms. She is graduate of Kendall College of Art and Design where she holds a Bachelor of Fine Arts degree....

influencer marketing

Economies of Scale Don’t Always Make Sense

“There is no higher religion than human service. To work for the common good is the greatest creed.”  – Woodrow Wilson “Economies of scale” were established for businesses saving money as production increases. Many instances make perfect sense (printing, manufacturing, bulk orders, etc.). Simply put,...

inbound marketing influencer marketing

CTV in a Pandemic World

2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...