LEAD Marketing

LEAD Marketing Agency

Are You Google Certified?

Maintaining the Google Ads certification is important for anyone that works hands-on with client campaigns in the platform. Staying up to date on the certifications allows you to quickly implement new features into your campaigns. An example of this is the recent addition of...

Advertising, Marketing, Business, and other Creative Books

Have Books. Will Travel.

In September of 2017, my work commute increased from under three minutes to a minimum of forty minutes. Each way. And I LOVE it. Here are the 72 reasons why: 1. Trinity by Leon Uris (1975) I don't read many books twice, but I had to hear...

Music in the workplace grand rapids lead marketing blog

Music in the Workplace

Music in the workplace. Should it be allowed? Do you go quiet computer speakers or headphones? What kind of environment works best, โ€œLibrary-likeโ€ noise rules or an office that blares Kanyeโ€™s new Lift Yourself track? There may be a happy middle ground and it...

Snapchat vs instagram nick pollice blog header lead marketing grand rapids michigan

Snapchat vs. Instagram

With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...

Law firm marketing and advertising west michigan

Say Hello to Carrier Law

The Law Offices of David L. Carrier has changed its identity to Carrier Law. This new name and look reflect the growth and evolution of the firm which was founded in 1983. Today Carrier Law is composed of a team of over 50 highly...

Advertising-Video-Production-Planning-Goals

Make a Great Movie

Iโ€™m a movie fan. Itโ€™s not just the movies, but the business of movies that intrigues me. I pay attention to the trades, the internet rumors, the box office numbers, the awards and of course rotten tomatoes. It fascinates me. And nothing has captured...

West Michigan Marketing and Advertising that sizzles

Is that Creative?

At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...