Marketing partners are changing. There are vendors, specialists, freelancers, consultants, analysts, etc. but from what lens are they viewing their work and their audience? Singularly-focused allies like PR firms, creative boutiques, media sellers...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Myopia is an eye condition that affects vision. Nearsightedness. It allows people to see close objects clearly, but objects farther away appear blurred. In our experience at LEAD, many businesses are suffering from myopia. It is often the very reason that they engage us....
11.7% of US marketing budgets are devoted to social media, up from 3.5% in 2009. Studies have shown that people are much more likely to buy a product recommended by a social media influencer than a celebrity....
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
Each year, LEAD Marketing Agency has the privilege of raising money for the Grand Rapids Police Department’s Unity Tour bike team. By gathering prizes and selling tickets for the team’s annual raffle, LEAD helps raise money that serves two meaningful purposes for the organization...
As social influencers continue to increase in popularity in 2018 it’s important to develop a strategy behind every partnership, simply including influencers as a tactic to your marketing plan is no longer an option. Below are 5 tips to consider when organizing your social...
When Instagram changed the way they show in feed content from most recent to their algorithm; many users noticed losing engagement. While Instagram has no plans to change their current system, there are ways to boost your own engagement. Instagram Stories – These show...
Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...
(GRAND HAVEN, MICHIGAN) –With scenic landmarks captured by area artists and photographers adorning the walls, there's a local flavor to the new Health Pointe medical building, located east of U.S. 31 and south of Robbins Road. But Health Pointe officials never imagined the local reception...
