LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This podcast is a top podcast for digital marketing agency owners to share their strategies and stories of what is working today in the agency world, and...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...
While the ballpark search was going on in the early 1990s, the DeVos and Van Andel families of Grand Rapids were gathering support for a publicly funded convention center expansion and new arena for a professional hockey team they would own....
A West-Michigan production plant will celebrate ten years of growth on June 26. Carbon Green Bioenergy, LLC (CGBE) is one of the country’s largest producers of biofuels, including ethanol. Since 2009, the Lake Odessa-based plant has produced over 500 million gallons of 200 proof...
On March 7, 2019, LEAD Marketing Agency was packed shoulder to shoulder with Grand Rapids leaders and professionals enjoying food, drink, and networking. As members of the Rotary Club of Grand Rapids, Matt Tiedgen and Nick Pollice of LEAD Marketing Agency invited Club 77...
It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes the delicious taste of an original Brann’s sizzling sirloin steak. Many creative agencies try too hard to make a product...
I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...
Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked with blue-chip brands like Burger King, Buick, and Coldwell Banker. He co-founded LEAD Marketing Agency in Grand Rapids in 2008 and has it positioned to be the region’s most complete Ad...
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
