Upon Further Review
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking –It doesn’t get any better than this.
…and it didn’t.
Less than a minute into the game the phone rings. It’s my wife. With news our beloved 1835 Subaru finally broke down. Out-of-town. On a Saturday. During the game.
Google to the rescue:
Chesterton Indiana Auto Repair Saturday
After a few calls and a good discussion, three things stuck with me. First, there are good people out there, and I think I just found one. Second, ND is already up by 14. And third, I wouldn’t have called this shop if not for their reviews.
They weren’t the closest. I wasn’t familiar with their brand. I wasn’t even sure they were open on Saturday. All I knew was this shop had 17 positive reviews compared to others with only three or four.
To make a long story a little shorter, they now have 18.
In today’s digital age, reviews are important. They can make or break a business or be the difference between a foot in the door, or a foot in the … but don’t just take it from me.
Here are a few points to help encourage you to put your best foot forward:
- 90% of customers say they are influenced by online reviews.
- Over 10% of Google’s local SEO algorithm comes from reviews.
- Restaurant revenue drops by 5-9% because of a one-star difference in online rating.
Other points of interest:
- The boys lost interest in the game before halftime.
- Taco Bell always sounds better than it is.
- ND lost.