Have you ever received a proof of a brochure, billboard, or other type of advertisement and it just wasn’t what you were expecting? At times, it can be difficult to express what you’re looking for when it comes to creative content. But sometimes, feedback...
Digital marketing is the use of the internet to market your products and services. This broad description might be intimidating for beginners, but the great thing about digital marketing is that when you spend your budget wisely, it can be an extremely effective and...
Marketing your business on social media can be among the most effective ways to gain new customers. Social media allows you to promote your business in a fun and creative way and reach a large audience for a low cost. However, not all social...
Design trends are a great way to keep your marketing materials relevant. However, when it comes to design, some techniques are timeless, and trends can distract from that. Remember, it may not always be best to chase the trends. It’s important to evaluate first...
You’ve decided you’re going to ditch the coffee and instead, drink tea. On your way to the tea aisle, you have passed over one hundred different brands of products and more. When you get to the tea aisle, you are struck with six shelves...
Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess. In marketing, archetyping can be defined as the process of assigning human characteristics to...
Emily’s career includes extensive agency design experience. Her versatility allows for her to authentically depict client brands across traditional and digital platforms. She is graduate of Kendall College of Art and Design where she holds a Bachelor of Fine Arts degree....
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
LEAD account director Monica Pritchard joined radio host Shelley Irwin on the WGVU Morning Show this week to discuss Grand Rapids’ international art competition, ArtPrize. As the winner of ArtPrize 2021, Monica shared about her work experience and excitement for this year’s ArtPrize. The...
Monica Pritchard was an unlikely choice to win one of the world’s largest art competitions. Her resume as a business professional of thirty years with a focus on operations, sales, and marketing would not indicate that she would be someone who might win. But win...
