Morgan Shaffer
October 15, 2019
Olivia graduated Magna Cum Laude from Central Michigan University's College of Communications and Fine Arts in only three years, majoring in Graphic Design and minoring in Advertising....
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Kendra Smith
October 9, 2019
Kendra has a variety of print, digital, and animation design experience prior to joining LEAD Marketing. She has worked with clients like Amway and GVSU....
Meet Kendra Smith – LEAD Marketing Graphic Designer
October 4, 2019
Name? School? Major/Minor? Hi, I’m Kendra Smith. I graduated from the Grand Valley State University Frederik Meijer Honors College in April 2018. I received my Bachelor of Fine Arts degree in Studio Art, with a Graphic Design emphasis. What’s your favorite thing about being a graphic...
Jessica Hart
September 20, 2019
Andrea began as a Media Planner/Buyer at LEAD before ascending to the position of Media Specialist and then on to Account Manager. ...
Meet Jessica Hart – LEAD Account Manager
September 19, 2019
Name? School? Major/Minor? My name is Jessica Hart. I graduated from Northwood University in Midland, MI in 2017 with a bachelor’s in Marketing/Advertising & Management. Where is your hometown? San Diego, CA What would be your “At-Bat” theme song? My “At-Bat” theme song at the moment would probably be...
Meet Kailee Spencer – LEAD Marketing Digital Marketing Intern
Tell me about yourself. Hi! My name is Kailee Spencer and I’m going into my last year at Western Michigan University studying Marketing and Spanish. I grew up in Grand Rapids, but I’m always looking for new places to explore. What’s your favorite thing about digital...
The Power of Color
What’s your favorite color? Based on statistics, you’re most likely to say blue. Why is blue so likable? It’s trustworthy. Calming. Safe. The psychology behind color is rarely talked about, but there’s so much power it holds. When one color can make you feel...
Data and the Consumer Journey: Avoid the Rabbit Hole
May 15, 2019
One of my favorite big data stories is from Target. A man went into a Minneapolis Target and asked to speak with a manager. He showed the manager a direct mail piece, addressed to his teenaged daughter, promoting maternity clothing and nursery furniture. The...
Melenie Barbee
April 25, 2019
Melenie has a masters degree in finance and is working to study taxation. At LEAD Marketing Agency she helps Account Managers with the organization and execution of billing their clients. Her long-term goal is to take everything she's learned in taxation and start a...
Nick Stadel
March 27, 2019
Nick is an experienced marketing and sales executive with a long track record of successfully developing business internationally. Nick carries particular expertise in the areas of website development, search engine optimization, and social media marketing. Nick has a unique understanding of how to deliver...