Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...
My favorite time of year is upon us— West Michigan Design Week! Every year, AIGA West Michigan (a professional organization for designers and design enthusiasts) puts together a week’s worth of events for the design community....
Everyone loves a shortcut: a shorter route home, a shorter way to send a text, a shorter navigation on your computer. Shortcuts make your life easier, most of the time. Social media is a place where many people, brands, and companies try to take...
As a designer, it’s easy to see the difference between the work of an experienced designer and a beginner or non-designer. How? There are common mistakes that act as a calling card. Experienced designers have made these mistakes in the past while they were...
At the beginning of the year, we sent Social Media Manager Morgan to a West Michigan Public Relations Society of America (WMPRSA) event to learn more about the digital and social trends for 2020. If you don’t read anything else in this blog, please make...
If you are a service orientated business, staying on top of how buying decisions are made is crucial to the success of your business. In the past, new buyers were classified easily: new to an area, emergency buyers, dissatisfied customers, an uncommon or infrequent...
I returned to my alma mater, Grand Valley State University (GVSU), to speak to graphic design students in an AIGA GVSU alumni panel. AIGA is a national design organization geared towards educating and connecting people in the design professions....
We are thrilled to jump into the new decade with a fresh face! In case you’ve missed our exciting blog post or missed our updated social profiles (if you did, are you okay? Should we help you get out from under that rock?), LEAD...
Hi, I’m Bryn Coan! I graduated from Northeastern University in Boston in 2012. I majored in Marketing and Finance & Insurance. I was on the varsity swim team, and an active member of the Student-Athlete Advisory Committee and the International Business Club. What’s your favorite...
Holidays are a time of celebration and cheer, but also a time for extra demand and expectations. The increase in responsibilities mixed with the workload in the professional workplace can lead to a feeling called burnout. Burnout is becoming more prominent in the workplace and...
