Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
Ahmad received his Bachelor of Science in Computer Science, with minors in Mathematics and Information Systems from Emporia State University in Emporia, Kansas. Ahmad started his career early as a part-time web developer for Emporia State University and has built the basis to conquer...
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...
Emily’s marketing career began during her junior year of college with two simultaneous roles as a social media intern for Experience Grand Rapids and a product marketing student associate for Steelcase. While continuing her position with Steelcase through her senior year, Emily also led...
Hi, I’m Emily M. Gagnon and I am a graduate from Grand Valley State University with a Bachelor of Science in advertising and public relations and a minor in digital studies. During my undergrad, I was actively involved with the Public Relations Student Society...
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...
Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...
COVID-19 has presented unique challenges across the board, not excluding marketing. Here’s our take on the international virus’ effect on digital marketing: Americans are consuming more digital media than ever We may all be stuck at home (except for the essential workers keeping everyone safe, for...
There is purpose in profession, and we have time now to hone our craft, think differently about how to be better, more efficient, creative, and adaptive. Industries are forever changed as a result of this virus. Our processes in retail, education, health care, and...
