“Strategically placed.” That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our client, NUVU fuels. With a bold statement of “Manistee’s New Favorite Pizza,” the board caught Beaudrie’s eye, sparking him to post this short video with the caption...
As the accountant and HR coordinator, Beth is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Beth holds a BBA in accounting from Davenport University...
As the accountant and HR coordinator, Beth is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Beth holds a BBA in accounting from Davenport University...
You’ve decided you’re going to ditch the coffee and instead, drink tea. On your way to the tea aisle, you have passed over one hundred different brands of products and more. When you get to the tea aisle, you are struck with six shelves...
Out of home (OOH) advertising is an excellent tactic for gaining awareness for a product or service. OOH advertising occupies the spaces we work, play, and live outside of our home. Traditionally, OOH includes billboards, posters, busses, subway systems, taxis, street furniture, and much...
Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess. In marketing, archetyping can be defined as the process of assigning human characteristics to...
Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go”...
Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go”...
Emily’s career includes extensive agency design experience. Her versatility allows for her to authentically depict client brands across traditional and digital platforms. She is graduate of Kendall College of Art and Design where she holds a Bachelor of Fine Arts degree....
Jordan coordinates the day to day operations of multiple LEAD clients. She has experience managing marketing and communications projects including creative design, copy, web development and digital and traditional media. She holds both a BS and MBA from Cornerstone University and is a...
