The idea of accountability has existed since the birth of responsibility. Merriam-Webster defines Accountability as “an obligation or willingness to accept responsibility or to account for one’s actions.” Seems straightforward, right? Yet, increased exposure to unaccountability makes me wonder why being accountable is so...
What do you say when someone says, “Tell me about yourself.” Do you panic? Do you revert to a topic like where you went to school or where you work? Do you ask in return, “What do you want to know?” It’s such a simple question,...
Olivia graduated Magna Cum Laude from Central Michigan University's College of Communications and Fine Arts in only three years, majoring in Graphic Design and minoring in Advertising....
LEAD: |leed| n. The identity of someone interested in making a purchase. v. To direct from the front position....
In developing LEAD Marketing Agency, Tom’s vision was to provide clients with measurable results as it pertains to their advertising and marketing....
Lauren began at LEAD Marketing Agency as a Graphic Design intern and quickly transitioned into a full-time designer. She is originally from Idaho and has worked in design agencies across the country....
Jeannesa began at LEAD Marketing Agency as a Digital Media Intern and quickly transitioned into a full-time role as a Digital Media Specialist. ...
Nick’s focus is on researching, developing and implementing media strategies for clients encompassing both traditional and digital advertising avenues. ...
Heather manages many responsibilities at LEAD including payroll, accounting and human resource functions. She holds a Bachelor’s Degree from Grand Valley State University....
Christine brings over 12 years of marketing experience to LEAD with particular expertise in managing successful Marketing Automation campaigns, including developing strategy and utilizing various CRM tools, to nurture client leads. She has progressed from copywriter to marketing program manager to account manager. On the...