What’s your favorite color? Based on statistics, you’re most likely to say blue. Why is blue so likable? It’s trustworthy. Calming. Safe. The psychology behind color is rarely talked about, but there’s so much power it holds. When one color can make you feel...
One of my favorite big data stories is from Target. A man went into a Minneapolis Target and asked to speak with a manager. He showed the manager a direct mail piece, addressed to his teenaged daughter, promoting maternity clothing and nursery furniture. The...
Melenie has a masters degree in finance and is working to study taxation. At LEAD Marketing Agency she helps Account Managers with the organization and execution of billing their clients. Her long-term goal is to take everything she's learned in taxation and start a...
Nick is an experienced marketing and sales executive with a long track record of successfully developing business internationally. Nick carries particular expertise in the areas of website development, search engine optimization, and social media marketing. Nick has a unique understanding of how to deliver...
Amazon Inc., one of the biggest online retail giants, is currently utilizing big data to create product suggestions for their customers. These products show up as suggestions to the user based on their shopping habits. By analyzing what you have previously purchased, what is in...
Whether you are purchasing for yourself or a business, the process for making that purchase has largely changed over the last few decades. It used to be that the seller was in control. 30 years ago, information was scarce. As a consumer, you had three possible...
The idea of accountability has existed since the birth of responsibility. Merriam-Webster defines Accountability as “an obligation or willingness to accept responsibility or to account for one’s actions.” Seems straightforward, right? Yet, increased exposure to unaccountability makes me wonder why being accountable is so...
What do you say when someone says, “Tell me about yourself.” Do you panic? Do you revert to a topic like where you went to school or where you work? Do you ask in return, “What do you want to know?” It’s such a simple question,...
Olivia graduated Magna Cum Laude from Central Michigan University's College of Communications and Fine Arts in only three years, majoring in Graphic Design and minoring in Advertising....
LEAD: |leed| n. The identity of someone interested in making a purchase. v. To direct from the front position....
