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Beyond the Stars: Online Reputation Management

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Beyond the Stars: Online Reputation Management

At LEAD Marketing Agency, we often have prospects come to us and ask how they can boost their online reputation. Here are some common questions we get:

How Do I Combat Poor Online Reviews?

Online reviews reflect your business’s reputation and can impact potential customers’ and employees’ decision-making. Addressing negative reviews promptly and professionally can help you turn a negative experience into a positive one and improve your reputation over time.


Receiving a poor online review can be disheartening, but it’s essential to handle the situation professionally and constructively. Here are some steps you can take:

  1. Don’t take it personally: Try not to get defensive. Keep in mind that everyone is entitled to their opinion and their experience may have been different from yours.
  2. Respond promptly: Responding promptly to the review shows that you value feedback and are committed to improving your business. Address the specific concerns mentioned in the review and apologize for any negative experience.
  3. Be polite and professional: Your response should be polite, professional, and non-confrontational. Remember that your response is public, and potential customers will also be reading it.
  4. Act: If the reviewer mentioned specific issues, take steps to address them. Let the reviewer know what actions you have taken to address their concerns.
  5. Encourage positive feedback: Encourage satisfied customers to leave positive feedback to offset the negative review. Provide them with links to your social media pages, website, or other platforms where they can leave a review.
  6. Learn from feedback: Keep an open mind and use the feedback as an opportunity to improve your business. Take note of the reviewer’s concerns and use them as a learning experience to make necessary changes.
  7. Seek professional help: If you’re struggling to manage your online reputation, consider hiring a professional reputation management service. These services can help you monitor your online reputation, respond to negative reviews, and improve your overall brand image.

Remember, negative reviews are not the end of the world, but an opportunity to learn, improve and demonstrate excellent customer service.


Can’t I Just Delete a Poor Online Review?

In most cases, it is not possible to completely erase a poor online review. However, there are a few scenarios where you might be able to remove or hide the review:

  1. Violation of review policies: If the review violates the platform’s review policies, you can report it to the platform and ask for it to be removed.
  2. Inaccurate or fake review: If you suspect the review is inaccurate or fake, you can reach out to the platform and provide evidence to support your claim. However, the platform will usually conduct its own investigation before removing the review.
  3. Resolution with the reviewer: If you are able to resolve the issue with the reviewer, you can ask them to update or remove their review.

It is important to note that attempting to manipulate or fabricate reviews is against most platforms’ policies and can have serious consequences for your business. It is best to focus on providing excellent customer service and addressing any issues promptly to minimize negative reviews.


Can I buy Followers and Likes?

The short answer is yes; but the long answer is…it’s probably not a good idea. Buying followers and likes is generally considered a dishonest practice and can have negative consequences for your online reputation and credibility. Many social media platforms have strict policies against fake engagement, and you risk having your account suspended or even permanently banned.

Moreover, buying followers and likes does not translate into genuine engagement or conversions. It may give you a temporary boost in visibility, but it will not necessarily lead to long-term success.

Instead of buying followers and likes, focus on creating valuable content that resonates with your target audience, engaging with your followers, and building a genuine community on your account. This approach may take more time and effort, but it is more likely to result in meaningful connections and growth in the long run.


Want to learn more about improving your online presence? Reach out to Lead Marketing Agency today.

About Monica Pritchard

Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go” in collaboration with her son Christian Reichle received the most visitor engagements at the competition recognized as one of the world’s largest annual public art events in Grand Rapids, MI. She is a Child Advocate Volunteer for the Court Appointed Special Advocates of Kent County and holds a BS from The Ohio State University.

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