Amazon Inc., one of the biggest online retail giants, is currently utilizing big data to create product suggestions for their customers. These products show up as suggestions to the user based on their shopping habits. By analyzing what you have previously purchased, what is in...
Whether you are purchasing for yourself or a business, the process for making that purchase has largely changed over the last few decades. It used to be that the seller was in control. 30 years ago, information was scarce. As a consumer, you had three possible...
The idea of accountability has existed since the birth of responsibility. Merriam-Webster defines Accountability as “an obligation or willingness to accept responsibility or to account for one’s actions.” Seems straightforward, right? Yet, increased exposure to unaccountability makes me wonder why being accountable is so...
Olivia graduated Magna Cum Laude from Central Michigan University's College of Communications and Fine Arts in only three years, majoring in Graphic Design and minoring in Advertising....
LEAD: |leed| n. The identity of someone interested in making a purchase. v. To direct from the front position....
In developing LEAD Marketing Agency, Tom’s vision was to provide clients with measurable results as it pertains to their advertising and marketing....
Scott brings extensive experience to LEAD Marketing Agency, including a successful thirteen-year tenure as founder and owner of Wynott Advertising & Design, prior to it being acquired by LEAD....
Steve provides CFO level financial strategy guidance and brings 27 years of advertising and marketing agency experience with international and national firms to LEAD Marketing Agency....
Matt brings extensive advertising industry experience to LEAD Marketing Agency with expertise in delivering a positive return on investment, through strategic account planning and management and media planning, buying, and measurement....
