As a designer, having a wealth of good ideas is part of the job. You need to be able to source ideas from a variety of places and think innovatively in order to solve problems quickly and efficiently. However, it’s easier said than done. A...
LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women that could accomplish anything, and my mom is no different. She has a motto: “I don’t cry, I just get on with it,” and I will forever...
Name? School? Major/Minor? Makayela Shepperd Cornerstone University Marketing Major with a Sports Management Minor What’s your favorite thing about being an account manager? Honestly, I have loved getting to know more about my clients and the different ways we can enhance their business goals. What do you like to do...
At LEAD Marketing Agency, we often have prospects come to us and ask how they can boost their online reputation. Here are some common questions we get: How Do I Combat Poor Online Reviews? Online reviews reflect your business's reputation and can impact potential customers' and...
Effective Billboard Advertising When I joined LEAD Marketing Agency almost two years ago, I had little regard for billboards. After seeing our work, I saw billboards that made me hungry, one smoking hot sizzling steak billboard that made me laugh because people called the fire...
Your website expresses your brand’s identity and is an essential marketing tool for your business. A well-organized website can lead to increased traffic, higher engagement, and more conversions. However, as your business evolves, your website may need to adapt with it. It's important to ensure...
You’ve got that one product or service that company leadership is really buzzing about. Then you’ve got the products that always sell well, the ones you rely on to pay the bills. And maybe you’ve got a product or two that have you wondering...
LEAD Marketing Agency Account Director Monica Pritchard recently shared the meaning behind her grand-prize winning art installation “Before You Go,” in an article for Grand Rapids Magazine....
By Jayson Bussa, MiBiz Keith Mitchell recalled a time during his football playing days at the University of Michigan when he and other players volunteered at a football camp in the Detroit area. The coach hosting the camp charged hundreds of dollars per participant and drew a crowd...
The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first ever game at Van Andel Arena. LEAD Marketing Agency led the launch of this new pro sports team in West Michigan with a comprehensive marketing plan. “We are...
