The launch of mainstream Artificial Intelligence (AI) has fundamentally transformed the way brands engage with consumers. One significant outcome is the ability to personalize user experiences. AI algorithms analyze vast datasets to understand individual preferences and behaviors, allowing marketers to deliver tailored content and...
As a designer, having a wealth of good ideas is part of the job. You need to be able to source ideas from a variety of places and think innovatively in order to solve problems quickly and efficiently. However, it’s easier said than done. A...
LEADer: Beth Astorino I’m inspired by my mom. She comes from a family of iconically strong, tough women that could accomplish anything, and my mom is no different. She has a motto: “I don’t cry, I just get on with it,” and I will forever...
Name? School? Major/Minor? Makayela Shepperd Cornerstone University Marketing Major with a Sports Management Minor What’s your favorite thing about being an account manager? Honestly, I have loved getting to know more about my clients and the different ways we can enhance their business goals. What do you like to do...
By Jayson Bussa, MiBiz Keith Mitchell recalled a time during his football playing days at the University of Michigan when he and other players volunteered at a football camp in the Detroit area. The coach hosting the camp charged hundreds of dollars per participant and drew a crowd...
The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first ever game at Van Andel Arena. LEAD Marketing Agency led the launch of this new pro sports team in West Michigan with a comprehensive marketing plan. “We are...
