Eddie began his career in the advertising industry in 1997, working all across the country in Denver, Chicago, and Holland, MI where he was a Partner and Art Director at Murdoch Marketing since 2006.
Eddie is versed in designing and directing design for all mediums and platforms including video, photography, web development, television, radio, mobile, digital, out of home and print. He is a graduate of the Art Institute of Fort Lauderdale where he was awarded Best Portfolio.
Where I’m from: Jackson, Michigan
Where I went to school: The Art Institute of Fort Lauderdale
What I do: I am responsible for building and directing the creative team at LEAD Marketing. My goal is to create and implement design concepts efficiently and consistently across all media. I’m passionate about creating compelling and functional designs that solve problems, reinforce the brand, and get results.
Project: I love solving problems. My favorite projects have had unique (ie difficult) objectives, where a creative viewpoint was required from concept to completion.
Client: My ideal client is open-minded, results-driven, and goal-oriented. I appreciate the challenge to be my best.
Quote: I love quotes, and I refuse to select only one. Richard Bach’s “Argue for your limitations and, sure enough, they’re yours.” has inspired me for years to keep learning. For the adventurer in me, “Not all those who wander are lost” by J.R.R. Tolkien always brings a smile to my face and a sudden urge to explore. “Be yourself; everyone else is already taken.” by Oscar Wilde speaks to my awkward confidence. And Dr. Seuss’ “Don’t cry because it’s over, smile because it happened.” makes me, well, smile.
Pastime: “Pastime”, ha! I have three young, active boys so my personal time has passed. It’s now “our time”, “family time”, or “bedtime”. We keep busy reading, traveling, camping, scouting, board-gaming, laughing and playing every sport ever invented.
An Insight: Companies and products continue to expand into the social publishing world in an effort to appear fresh, relevant, and in-tune with their client base. It may seem subtle, but deciding which trends to embrace and which fads to ignore could be as important to your brand as what you’re saying. Setting goals and developing tactics, built specifically with those goals in mind, ensure results.
Someone who has influenced my professional career: So many people have positively influenced my career, but one person really got it rolling in the right direction was Amy Zimmerman. Amy was my first boss/manager/mentor after college. She saw my potential, encouraged me to expand my skill sets, challenged me continuously, provided me with the tools to help my growth, and led by example.
An out-of-the-box solution: As a Creative Director, it’s my job to make sure we look inside the box, around the box, under the box, under the box and, if needed, at other boxes on every project to ensure we have the best solution to reach our goal.
Did you know…
When I was ten: Like other kids who grew up watching the Brady Bunch in the early 80’s, I wanted to be an architect. I sketched ridiculously unrealistic houses in elementary school, took drafting and architectural drawing in high school, and kept this dream alive through my sophomore year of college. Until ultimately it was derailed by a sunburn.
I aspire to: Personally, to be the best father and husband possible, to finish my bucket list, and to keep my body in shape and my mind sharp as the years keep piling up.
Professionally, to build LEAD Marketing Agency into one of the best full-service advertising agencies in the Midwest.
I’m a LEADer because…
Skills: In the mid 90’s, traditional pre-press was being quickly replaced by computers in the marketing and advertising industry. Fortunately, this huge transition coincided with my entry into the creative field. Because of my comfort level with both traditional and digital practices, and my hunger to learn, I was presented with opportunities to really push the limits. After twenty plus years, my skills (design, messaging, photography, programming, management, etc.) continue to grow.
Attitude: My work philosophy reflects the first quote I listed above. “Argue for your limitations and, sure enough, they’re yours.” I love solving problems. I make no excuses. And I truly believe in my ability to LEAD.