Jeannesa develops and implements digital media campaigns for all clients at LEAD, providing strategy, reporting and optimization of all campaigns.
She is certified by Google in Analytics, AdWords, Mobile, Display and Shopping and is highly proficient in social media strategy and marketing and all digital advertising platforms on desktop, tablet and mobile.
Jeannesa is a graduate of Ferris State University where she was on the Dean’s List while earning her Bachelor’s Degree in Marketing with a concentration in Digital Marketing. She is an MBA candidate at Davenport University with an emphasis in stats and analytics.
Where I’m from: Big Rapids, Michigan
Where I went to school: Ferris State University
What I do: I oversee everything digital related, I help run everything from Programatic campaigns, social influencer campaigns and social media campaigns.
Project: My ideal project would include me helping the client create content for their social media accounts. This allows me to come up with unique ideas that would only be successful on that type of platform. While helping them create brand recognition in a fun interactive way.
Client: Would be open to new ideas that they have not considered before. Allowing them to explore new digital options, such as social media influencers.
Quote: “Do or do not, there is no try” – Yoda
Pastime: Spending time outdoors with my husband and chocolate lab in the summer. Hiking, camping, fishing, or kayaking, I love them all. When the colder Michigan weather hits, I resort to watching reruns of Greys Anatomy and enjoying local cider.
Someone who has influenced my professional career: My husband for sure, he has encouraged me every step of the way and constantly encourages me to keep improving.
Did you know…
When I was ten: I lived in Phoenix, AZ, and moved to Michigan the following summer. Before that, I only remember visiting places to see snow. Little did I know living in it isn’t as fun as I once thought.
I’m a LEADer because…
Skills: I enjoy being organized to the point that it drives people crazy sometimes, but I like planning things out to prevent smaller details from being missed.
Attitude: When I am meeting with someone, my immediate reaction is let them do most of the talking. That way I can take in as much new information as possible, and hopefully use that knowledge later.