LEAD Marketing

Jeannesa Martin - LEAD Marketing Agency

Jeannesa began at LEAD Marketing Agency as a Digital Media Intern and quickly transitioned into a full-time role as a Digital Media Specialist. During her time at LEAD, Jeannesa has become Google Analytics Certified, Google AdWords Mobile Certified,Google AdWords Display Certified, andGoogle AdWords Shopping Certified.

Jeannesa focuses primarily on developing and implementing digital media campaigns for clients including Grand Valley State University Athletics, and YellowHose.com.

Jeannesa is a graduate of Ferris State University where she was on the Dean’s List while earning her Bachelor’s Degree in Marketing with a concentration in Digital Marketing.



Where I’m from: Big Rapids, Michigan

Where I went to school: Ferris State University

What I do: I oversee everything digital related, I help run everything from Programatic campaigns, social influencer campaigns and social media campaigns.

My Ideal…

Project: My ideal project would include me helping the client create content for their social media accounts. This allows me to come up with unique ideas that would only be successful on that type of platform. While helping them create brand recognition in a fun interactive way.

Client: Would be open to new ideas that they have not considered before. Allowing them to explore new digital options, such as social media influencers.

My Favorite…

Quote: “Do or do not, there is no try” – Yoda

Pastime: Spending time outdoors with my husband and chocolate lab in the summer. Hiking, camping, fishing, or kayaking, I love them all. When the colder Michigan weather hits, I resort to watching reruns of Greys Anatomy and enjoying local cider.

I like…

Someone who has influenced my professional career: My husband for sure, he has encouraged me every step of the way and constantly encourages me to keep improving.

Did you know…

When I was ten: I lived in Phoenix, AZ, and moved to Michigan the following summer. Before that, I only remember visiting places to see snow. Little did I know living in it isn’t as fun as I once thought.

I’m a LEADer because…

Skills: I enjoy being organized to the point that it drives people crazy sometimes, but I like planning things out to prevent smaller details from being missed.

Attitude: When I am meeting with someone, my immediate reaction is let them do most of the talking. That way I can take in as much new information as possible, and hopefully use that knowledge later.

What’s your goal?