With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...
Marketing partners are changing. There are vendors, specialists, freelancers, consultants, analysts, etc. but from what lens are they viewing their work and their audience? Singularly-focused allies like PR firms, creative boutiques, media sellers...
11.7% of US marketing budgets are devoted to social media, up from 3.5% in 2009. Studies have shown that people are much more likely to buy a product recommended by a social media influencer than a celebrity....
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
As social influencers continue to increase in popularity in 2018 it’s important to develop a strategy behind every partnership, simply including influencers as a tactic to your marketing plan is no longer an option. Below are 5 tips to consider when organizing your social...
