Have you ever received a proof of a brochure, billboard, or other type of advertisement and it just wasn’t what you were expecting? At times, it can be difficult to express what you’re looking for when it comes to creative content. But sometimes, feedback...
Digital marketing is the use of the internet to market your products and services. This broad description might be intimidating for beginners, but the great thing about digital marketing is that when you spend your budget wisely, it can be an extremely effective and...
Marketing your business on social media can be among the most effective ways to gain new customers. Social media allows you to promote your business in a fun and creative way and reach a large audience for a low cost. However, not all social...
Design trends are a great way to keep your marketing materials relevant. However, when it comes to design, some techniques are timeless, and trends can distract from that. Remember, it may not always be best to chase the trends. It’s important to evaluate first...
You’ve decided you’re going to ditch the coffee and instead, drink tea. On your way to the tea aisle, you have passed over one hundred different brands of products and more. When you get to the tea aisle, you are struck with six shelves...
Out of home (OOH) advertising is an excellent tactic for gaining awareness for a product or service. OOH advertising occupies the spaces we work, play, and live outside of our home. Traditionally, OOH includes billboards, posters, busses, subway systems, taxis, street furniture, and much...
Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess. In marketing, archetyping can be defined as the process of assigning human characteristics to...
Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go”...
Cameron coordinates the day to day operations of multiple LEAD clients. His experience includes managing marketing and communications projects including creative design, copy, web development and digital and traditional media. He has achieved certifications in Google Ads Display and Search and holds a BBA...
Jordan coordinates the day to day operations of multiple LEAD clients. She has experience managing marketing and communications projects including creative design, copy, web development and digital and traditional media. She holds both a BS and MBA from Cornerstone University and is a...
