Getting Started with SEM
August 17, 2020
Search Engine Marketing (SEM), also recognized as pay-per-click (PPC), is a terrific tool to gain exposure online and reach your audience at any point in the conversion funnel....
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OTT and CTV vs. Programmatic Video
July 31, 2020
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
LEADers At Home
July 15, 2020
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...
How We Can Apply Human-Centered Design Methods to Innovate in Crisis
May 13, 2020
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
Clear Communication
April 24, 2020
Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other. In isolation, our greatest challenge is to maintain...
Advertising Time Capsule: 2020
April 20, 2020
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and safety, while also focusing on new ways to go to market. Below is a collection of ads and soundbites that...
COVID-19’s Effect on Digital Marketing
April 8, 2020
COVID-19 has presented unique challenges across the board, not excluding marketing. Here’s our take on the international virus’ effect on digital marketing: Americans are consuming more digital media than ever We may all be stuck at home (except for the essential workers keeping everyone safe, for...
5 Tips to Boost Productivity While Working from Home
April 2, 2020
Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and it can be difficult to find a productive rhythm to the...
Don’t Fall for Social Media Fool’s Gold
February 27, 2020
Everyone loves a shortcut: a shorter route home, a shorter way to send a text, a shorter navigation on your computer. Shortcuts make your life easier, most of the time. Social media is a place where many people, brands, and companies try to take...
3 Common Design Mistakes and How to Avoid Them
February 4, 2020
As a designer, it’s easy to see the difference between the work of an experienced designer and a beginner or non-designer. How? There are common mistakes that act as a calling card. Experienced designers have made these mistakes in the past while they were...