Google Analytics is an essential tool for evaluating the success of all your digital marketing tactics at once. With it, you can quickly sort out conversions and website visits by the source; such as search, programmatic, or social. When using Google Analytics, there are...
LEAD Marketing Agency has earned the Waze Certified Partner designation. This certification is reserved for select partners who have a history of success with Waze and have passed the Waze Ad examination. “We have a long history of implementing successful digital marketing plans that include...
I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...
When you’re surrounded by hard-working, talented people, you can start having an uneasy feeling that you don’t belong. You start doubting your accomplishments and if you deserved them. Compared to everyone else, you are just faking it, and you’ll soon be found out and...
According to Snapchat, an average of 188 million Snapchatters across the globe open their app at least 25 times a day. Snapchat is increasingly popular with both Millennials and Generation Z, allowing marketers like you an opportunity to target them on a platform with which...
Hi! My name is Olivia Memberto and I’m a senior designer, problem solver, and strategic creative. I received my Bachelor’s degree in 3 years from Central Michigan University this past May in Graphic Design and Advertising....
(GRAND RAPIDS, MI) – Quick questions from designers lead to lasting impressions from mentors. Join AIGA WM for this special EMERGE Speed Mentoring event on Thursday, September 27th. The event, hosted at KCAD in downtown Grand Rapids, brings emerging designers face-to-face with established mentors. For ten minutes, designers...
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
Music in the workplace. Should it be allowed? Do you go quiet computer speakers or headphones? What kind of environment works best, “Library-like” noise rules or an office that blares Kanye’s new Lift Yourself track? There may be a happy middle ground and it...
With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...
