Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Amazon Inc., one of the biggest online retail giants, is currently utilizing big data to create product suggestions for their customers. These products show up as suggestions to the user based on their shopping habits. By analyzing what you have previously purchased, what is in...
Whether you are purchasing for yourself or a business, the process for making that purchase has largely changed over the last few decades. It used to be that the seller was in control. 30 years ago, information was scarce. As a consumer, you had three possible...
The idea of accountability has existed since the birth of responsibility. Merriam-Webster defines Accountability as “an obligation or willingness to accept responsibility or to account for one’s actions.” Seems straightforward, right? Yet, increased exposure to unaccountability makes me wonder why being accountable is so...
What do you say when someone says, “Tell me about yourself.” Do you panic? Do you revert to a topic like where you went to school or where you work? Do you ask in return, “What do you want to know?” It’s such a simple question,...
It has always been there. Every customer of Brann’s Steakhouse & Grille can hear it. That bursting of subtle, yet powerful, platter popping that emotes the delicious taste of an original Brann’s sizzling sirloin steak. Many creative agencies try too hard to make a product...
Remember the time that you went to your first major event at a big stadium? Do you remember who you were with? Can you still smell the popcorn and hot dogs? Maybe you can see the green grass on the field as you walk through the...
Google Tag Manager (GTM) is a tag management system that stores and maintains all third-party tracking pixels across an entire website. In setup, GTM provides two pieces of code that are placed within the <head> and <body> tags across the entire site to house...
Google Analytics is an essential tool for evaluating the success of all your digital marketing tactics at once. With it, you can quickly sort out conversions and website visits by the source; such as search, programmatic, or social. When using Google Analytics, there are...
LEAD Marketing Agency has earned the Waze Certified Partner designation. This certification is reserved for select partners who have a history of success with Waze and have passed the Waze Ad examination. “We have a long history of implementing successful digital marketing plans that include...
