Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji š as the word of the year. The first time a pictograph was...
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on USĀ 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
Each year, LEAD Marketing Agency has the privilege of raising money for the Grand Rapids Police Departmentās Unity Tour bike team. By gathering prizes and selling tickets for the teamās annual raffle, LEAD helps raise money that serves two meaningful purposes for the organization...
Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...
LEAD Marketing Agency recently grew its service offerings to be a more complete, āfull-serviceā firm. We offer marketing strategy, digital and traditional media planning and buying, account management and full creative services. In other words, we come up with the goal, develop the strategy,...
Itās that time of the year. The "Big Gameā is days away. And yes I said āBig Gameā because after years in the business Iām still conditioned to make sure I donāt say Super Bowl. All it takes is one cease and desist from...
As a consumer, I love online advertising. And no. I am not being sarcastic. When I browse the web or my social media feeds, I feel like the brands 'get me'. You're probably thinking, ...
With a commanding $72 billion in ad spend for the TV industry this year itās hard to think that TV viewership is on the decline especially with the knowledge that more and more people are consuming video content than ever before.Ā One would expect...
How exactly does retargeting work? Well, first a user visits your site, this might be from an ad or just directly searching for the product. After the user reaches your site, their browser stores a small piece of code known as a pixel, causing...
(GRAND RAPIDS, MI) ā While athletes for West Michiganās semi-professional sports teams compete for dominance on the court, field or ice, each organizationās front office is doing the same in the sales game, chasing sponsorship dollars that account for a crucial piece of their...
