Is that Creative?
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
Myopia is an eye condition that affects vision. Nearsightedness. It allows people to see close objects clearly, but objects farther away appear blurred. In our experience at LEAD, many businesses are suffering from myopia. It is often the very reason that they engage us....
11.7% of US marketing budgets are devoted to social media, up from 3.5% in 2009. Studies have shown that people are much more likely to buy a product recommended by a social media influencer than a celebrity....
Most of us in business can recite the Four P's of Marketing: Product, Price, Promotion, and Place. (Of course, these are directly correlated to the intake of the given P - People or Target Audience). However, the one "P" often overlooked is one that...
It’s that time of the year. The "Big Game” is days away. And yes I said “Big Game” because after years in the business I’m still conditioned to make sure I don’t say Super Bowl. All it takes is one cease and desist from...
There I was, sitting on the couch with a table full of Taco Bell and three excited boys ready to devour a little Irish football, thinking that it doesn't get any better than this ...
Point of View in Advertising is paramount for message acceptance. Many times, the "POV" in the market comes from the Money Behind the Outgoing Voice (otherwise known as the Advertiser) rather than the Voice Behind the Incoming Money (otherwise known as the Consumer). ...
Pain is a given. Pain relief is a choice. Identifying the source of pain in advertising is often determined by the role of the decision-maker rather than the brand he/she represents. While pain is generally traced to sagging brand Sales or Awareness, the agency...