Why Routine can Lead to Missed Opportunities
Myopia: lacking imagination, foresight, or intellectual insight
Synonym: unimaginative, uncreative, unadventurous, narrow-minded, small-minded, short-term, shortsighted
Myopia is an eye condition that affects vision. Nearsightedness.
It allows people to see close objects clearly, but objects farther away appear blurred.
In our experience at LEAD, many businesses are suffering from myopia. It is often the very reason that they engage us.
Think about your place of business. You probably see regular customers often and are comfortable dealing with them. You likely have routines that have been followed for years. The company’s public messaging is probably consistent with what has been said for many years.
Similar to a person with myopia, the things that you see at work every day shape your view of the market. Over time, you get used to seeing things and doing things a certain way. You develop habits. You adapt to your view. Like a person who is nearsighted, a myopic business can miss opportunities that lie a bit further from their vision. Given the lightning speed at which things happen in the information age, a missed opportunity can have a devastating effect on your business. Quickly.
Imagine for a moment that the equivalent amount of resources your company currently spends on customers that are very close, was spent on the prospective customers that you don’t see. The ones that never hear your message. You know, the very segment that would increase revenue.
What would happen if you could see them clearly?
Thankfully a person’s myopia can be cured by glasses or surgery, which provides a clearer view of what lies ahead. Of course, a better view of your environment (or market) allows for a more fruitful life.
The same holds true for your business.
Does your company need to see an eye specialist?
Could it use some glasses?