FREE Cars This Month
I was in the first year of my first job with a Chicago ad agency 22 years ago, and I remember the moment vividly. I had just been in a meeting with a car dealer in Illinois and he’d raised concerns about the effectiveness...
Author: LEAD Marketing Agency
How Snapchat has revolutionized advertising to Gen Z
According to Snapchat, an average of 188 million Snapchatters across the globe open their app at least 25 times a day. Snapchat is increasingly popular with both Millennials and Generation Z, allowing marketers like you an opportunity to target them on a platform with which...
Are You Google Certified?
September 20, 2018
Maintaining the Google Ads certification is important for anyone that works hands-on with client campaigns in the platform. Staying up to date on the certifications allows you to quickly implement new features into your campaigns. An example of this is the recent addition of...
Creativity Without Inspiration
August 21, 2018
As a designer, being able to effectively problem solve is an important part of the job. Having good ideas is essential....
Snapchat vs. Instagram
August 17, 2018
With 150 million users on Snapchat and 800 million users on Instagram, it would be naive for a marketer to overlook these platforms. But many are not sure how to use these new platforms to their full advantage. Below are some tips describing how...
Emojis in Advertising 👏 🤔 🔥 🎉
August 17, 2018
Emoji: noun. A small digital image or icon used to express an idea, emotion, etc., in electronic communication. In 2015, the Oxford dictionary named the "Face with Tears of Joy" emoji 😂 as the word of the year. The first time a pictograph was...
Say Hello to Carrier Law
August 14, 2018
The Law Offices of David L. Carrier has changed its identity to Carrier Law. This new name and look reflect the growth and evolution of the firm which was founded in 1983. Today Carrier Law is composed of a team of over 50 highly...
The Purpose of an Agency Mission Statement
August 1, 2018
Marketing partners are changing. There are vendors, specialists, freelancers, consultants, analysts, etc. but from what lens are they viewing their work and their audience? Singularly-focused allies like PR firms, creative boutiques, media sellers...
Make a Great Movie
July 26, 2018
I’m a movie fan. It’s not just the movies, but the business of movies that intrigues me. I pay attention to the trades, the internet rumors, the box office numbers, the awards and of course rotten tomatoes. It fascinates me. And nothing has captured...
Is that Creative?
July 20, 2018
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...