Is that Creative?
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Spectrum Health’s first retail-based walk-in clinic is now open, located within the new Meijer store at 4075 32nd Avenue in Hudsonville, Michigan. Hudsonville’s eager locals stopped by the Meijer Grand Opening on July 12th to scope out the new store, and Spectrum Health began...
(GRAND RAPIDS, MI) – Located in the New Meijer Hudsonville Store In an effort to improve access to care, Spectrum Health will open its first retail-based walk-in clinic this week. The clinic will be located within the new Meijer store at 4075 32nd Avenue near I-196 in...
Some days, if you walk through the offices at LEAD Marketing Agency, you may be in earshot of an Account Manager declaring in a meeting, “Measure what matters!” and “Just because you can measure it, doesn’t mean you should!” You see, LEAD is in the...
Myopia is an eye condition that affects vision. Nearsightedness. It allows people to see close objects clearly, but objects farther away appear blurred. In our experience at LEAD, many businesses are suffering from myopia. It is often the very reason that they engage us....
11.7% of US marketing budgets are devoted to social media, up from 3.5% in 2009. Studies have shown that people are much more likely to buy a product recommended by a social media influencer than a celebrity....
Matt Tiedgen began his advertising career at large agencies in Chicago, where he worked with blue-chip brands like Burger King, Buick, and Coldwell Banker. He co-founded LEAD Marketing Agency in Grand Rapids in 2008 and has it positioned to be the region’s most complete Ad...
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
Each year, LEAD Marketing Agency has the privilege of raising money for the Grand Rapids Police Department’s Unity Tour bike team. By gathering prizes and selling tickets for the team’s annual raffle, LEAD helps raise money that serves two meaningful purposes for the organization...
As social influencers continue to increase in popularity in 2018 it’s important to develop a strategy behind every partnership, simply including influencers as a tactic to your marketing plan is no longer an option. Below are 5 tips to consider when organizing your social...