CTV in a Pandemic World
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
As the world shifted to work-from-home offices amid a global pandemic, LEAD tasked our employees with attending virtual events and conferences, take online courses, and complete certifications that would otherwise be hard to do because of travel. Our Web Developer Ahmad took full advantage of...
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other. In isolation, our greatest challenge is to maintain...
LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the addition of five full-time employees. “LEAD’s client base, service offerings, and revenues continue to increase. These additions solidify our ability to scale growth into the...
How many of us express gratitude when our alarm clock sounds each morning? What about thankfulness for a new day of opportunity to learn and grow or the chance to meet new people and gain new perspective? ...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
Since 2008, LEAD Marketing Agency has been a leader in the advertising and marketing industry with its “End in Mind” approach to developing and managing campaigns that achieve client objectives. The Agency’s success has led to growth in its client base, service offerings, staff, workspace,...
In the midst of one of the worst economic periods in American history, LEAD Marketing Agency was born with a mission to achieve the client’s stated, measurable goals through marketing efforts. Those humble beginnings in 2008, included founders Matt Tiedgen and Tom Sullivan as...