2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We binged more TV than ever...
As the world shifted to work-from-home offices amid a global pandemic, LEAD tasked our employees with attending virtual events and conferences, take online courses, and complete certifications that would otherwise be hard to do because of travel. Our Web Developer Ahmad took full advantage of...
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connection to be viewed on a mobile or desktop device....
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding the work/life balance was difficult with kids running around and...
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to include take-out or delivery services, even though that was never a part of their...
Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other. In isolation, our greatest challenge is to maintain...
COVID-19 has presented unique challenges across the board, not excluding marketing. Here’s our take on the international virus’ effect on digital marketing: Americans are consuming more digital media than ever We may all be stuck at home (except for the essential workers keeping everyone safe, for...
LEAD Marketing Agency’s commitment to providing measurable results for clients with a complete offering of services is reinforced by the addition of five full-time employees. “LEAD’s client base, service offerings, and revenues continue to increase. These additions solidify our ability to scale growth into the...
How many of us express gratitude when our alarm clock sounds each morning? What about thankfulness for a new day of opportunity to learn and grow or the chance to meet new people and gain new perspective? ...
Southwest Michigan First – an organization focused on economic development for the greater Kalamazoo area – hosted a Lunch & Learn featuring leaders from Spectrum Reach and LEAD Marketing Agency on the ever-changing digital landscape. The discussion was open for local small to mid-sized...
