LEAD Marketing

Clear Communication

Inspiration  / Clear Communication
COVID-19 Marketing Communications at the Agency Level

Clear Communication


Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we need each other.


In isolation, our greatest challenge is to maintain creativity. We’re all more comfortable communicating face-to-face. But what works best for one teammate doesn’t necessarily work for another. On a “new normal” day, I’ll Skype with programmers, Facetime with designers, video chat (Zoom, Google Hangout, or GoToMeeting) with clients, and talk to project managers via text, email, phone, and all of the above.

When written in Chinese, the word "crisis" is composed of two characters. One represents danger and the other represents opportunity.
John F. Kennedy

Finding what works best for my team, and adapting to accommodate each member helps ensure our best work. As creatives, our goal is to solve problems. This crisis has not changed that objective. Our clients still need to engage their customers. They still need to take their product to market. And we still need to kick out new ideas, present creative solutions, and help our clients consistently reach their goals.

The secret is to work less as individuals and more as a team. As a coach, I play not my eleven best, but my best eleven.
Knute Rockne

For those of you who know me, you know I’m an optimist. I believe in our process. I believe in our team. And I believe that with flexibility, reliable communication, and a great work ethic, we will come out of this even stronger and better understanding of our clients’ needs. We have the critical tools to address the array of challenges facing our clients.

Communication is key.

I am tomorrow what I establish today. I am today what I established yesterday.
James Joyce