Color is an important element in design and branding. Without it, the possibilities for creating unique brand identities and fresh, varied designs would be considerably more limited. There’s plenty of opportunities for design without color, but having the freedom to choose makes design that...
The Law Offices of David L. Carrier has changed its identity to Carrier Law. This new name and look reflect the growth and evolution of the firm which was founded in 1983. Today Carrier Law is composed of a team of over 50 highly...
At LEAD Marketing Agency, creativity takes many forms. Of course, the members of our Creative Team have creativity built into their DNA. It is clear in the art that we produce every day on behalf of our clients. But the others...
Spectrum Health’s first retail-based walk-in clinic is now open, located within the new Meijer store at 4075 32nd Avenue in Hudsonville, Michigan. Hudsonville’s eager locals stopped by the Meijer Grand Opening on July 12th to scope out the new store, and Spectrum Health began...
(GRAND RAPIDS, MI) – Located in the New Meijer Hudsonville Store In an effort to improve access to care, Spectrum Health will open its first retail-based walk-in clinic this week. The clinic will be located within the new Meijer store at 4075 32nd Avenue near I-196 in...
"When a company buys a billboard they hope it, obviously gets attention." "Well, Brann's Steakhouse is getting its money's worth. Its billboard on US 131 near Fifth Third Ballpark has smoke coming from it. Kent County dispatch says it has received calls from drivers concerned it's...
LEAD Marketing Agency recently grew its service offerings to be a more complete, “full-service” firm. We offer marketing strategy, digital and traditional media planning and buying, account management and full creative services. In other words, we come up with the goal, develop the strategy,...
(GRAND HAVEN, MI) – Health Pointe, a Holland Hospital and Spectrum Health joint venture, has selected LEAD Marketing Agency to lead the awareness advertising campaign for the new integrated care facility, located at 15100 Whittaker Way in Grand Haven. LEAD was chosen due to the...
My creative process can be summed up in three words: Details. Details. Details. It was the mantra used by my high school art teacher Ed Nowak. And most days they would be the only words of direction I'd receive. Fast-forward twenty-five(ish) years and I find myself...
How does your brand currently use social media? Social media has evolved into something that people depend on for daily use. It is now something that brands cannot ignore while hoping that their inconsistent posting will be enough....
