Digital Media Specialist Emily Gagnon, a recent Grand Valley State University (GVSU) graduate, was granted the National Gold Key Award, the highest individual honor given by the Public Relations Student Society of America (PRSSA). ...
LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show "The Smart Agency Master Class Podcast". This podcast is a top podcast for digital marketing agency owners to share their strategies and stories of what is working today in the agency world, and...
I was reviewing a monthly digital report with a client when we reached the SEM (Search Engine Marketing) section. For this, we reported on the quantity of phone calls and form-fills generated from paid search ads....
From a GV Ad Club article written by Micah Hill. This week we shift the spotlight to LEAD Marketing, a Grand Rapids-based full service marketing agency, featuring a short email interview with LEAD’s Social Media Manager Morgan Shaffer....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency. Since 2008, our reputation is that we achieve the measurable objectives of our clients....
The increase in the internet's ample hub for consumers has increased search intent alongside it. A significant improvement, alongside entertainment and information provided by the internet's search engines, is in the hunt for purchasing decisions. Consumers look to search engines for what businesses to...
Search Engine Marketing (SEM), also recognized as pay-per-click (PPC), is a terrific tool to gain exposure online and reach your audience at any point in the conversion funnel....
Color is an important element in design and branding. Without it, the possibilities for creating unique brand identities and fresh, varied designs would be considerably more limited. There’s plenty of opportunities for design without color, but having the freedom to choose makes design that...
The Law Offices of David L. Carrier has changed its identity to Carrier Law. This new name and look reflect the growth and evolution of the firm which was founded in 1983. Today Carrier Law is composed of a team of over 50 highly...
